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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Freshworks Acquires AnsweriQ

With its AnsweriQ acquisition, Freshworks can target larger businesses with enterprise-scale AI customer service offerings.

Verint Expands Adobe Partnership

Verint and Adobe unify data from their respective Experience platforms to help predict customer interaction outcomes.

Ignite-TEK’s LucidVueCX Platform Now Available in AWS Marketplace

IgniteTEK's speech analytics solution has been optimized for ready integration with solutions available in AWS Marketplace.

Medallia Completes Acquisition of LivingLens

Medallia has acquired the video feedback platform provider to combine visual insights and emotion and sentiment analysis.

Lytics Integrates with Google Cloud BigQuery

Lytics users can now access and analyze massive amounts of data in Google Cloud's secure, scalable data warehouse.

Microsoft Adds More AI to Dynamics 365

New AI features in Microsoft Dynamics 365 connect and extend insights across organizations.

Breach Clarity Launches Premium to Give Financial Services Firms Customer-Level Breach Risk Intelligence

Breach Clarity Premium identifies the precise customers and data impacted by every publicly reported data breach in real time.

Obviously AI Rolls Out Natural Language Platform for Predicting Customer Outcomes

Obviously AI's No-Code Machine Learning Platform lets anyone run predictions and analytics using natural language questions.

ZoomInfo Adds AI to Go-to-Market Intelligence

AI-powered tools, including Workflows, bring data accessibility and enhanced performance to go-to-market campaigns.

ClearSlide Extends Gong Integration for Advanced Visibility into Customer Interactions

ClearSlide leverages Gong revenue intelligence capabilities to improve sales outcomes.

Eventus Launches IntelligenceHub 3.0 CX Data Analytics and Insights Platform

IntelligenceHub 3.0 unifies data from multiple sources to provide business intelligence for contact centers

Kustomer Achieves SOC 2 Type II Certification

Kustomer is certified for commitment to create and maintain a secure operating environment for customer data.

Upland Software Acquires Localytics

Upland's $6.7 million acquisition of Localytics adds mobile app personalization technology to its Customer Experience Management Cloud.

Optimove Acquires Event Streaming Technology Vendor Axonite

Optimove is expanding its real-time data capabilities with its acquisition of Axonite.

Macorva Unveils Marcova CX Platform for Customer Reviews

Macorva CX delivers simple surveys via SMS.

OnviSource Expands Intellecta Multichannel Analytics

OnviSource Intellecta offers AI-driven multichannel analytics. (Featured on SpeechTechMag.com.)

SproutLoud Launches Call Tracking Attribution Software with Speech Recognition

SproutLoud's end-to-end call tracking attribution solution includes artificial-intelligence-optimized speech recognition and call scoring. (Featured on SpeechTechMag.com.)

TechTarget Launches Priority Engine Email Alerts

TechTarget Priority Engine Email Alerts help sales teams access TechTarget's purchase intent insight and take immediate action on the best opportunities in their territories.

Vision Critical Launches Winter '20 Version of Sparq Customer Insights Platform

Sparq's latest update gives more control of customer data

Gladly Introduces Self Service

Gladly Self Service gives localized, context-based answers specific to customers' current behavior and shopping histories. (Featured on SmartCustomerService.com.)