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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

HubSpot Partners with Amplitude

HubSpot's partnership with Amplitude seeks to help go-to-market teams automatically prioritize leads, improve sales conversion, and retain more customers.

Intentsify Launches Buying Group Intent

Intentsify's Buying Group Intent revolutionizes B2B marketing and sales efforts by providing granular insights at the persona-level.

Vizient and Qualtrics Partner to Develop Predictive Experience Metrics for Healthcare

Qualtrics and Vizient combine quality and patient experience data to link patient experience and clinical outcomes.

Salesforce Adds Capabilities to Data Cloud

Salesforce Data Cloud can now surface insights from unstructured audio and video content.

Adobe Updates Experience Cloud

Innovations across Adobe Experience Cloud will enable companies to demonstrate the impact of AI-generated marketing content through real-time experimentation and performance insights.

Reltio and Databricks Partner

Reltio 's partnership with Databricks will help companies deliver trusted data to fuel AI initiatives.

Zoho Updates Zoho Analytics

Zoho's latest version of Zoho Analytics now offers unified metrics, generative AI-powered reports and insights, and a custom ML model building studio.

Salesforce Launches Tableau Einstein

Salesforce's Tableau Einstein offers agent-powered analytics delivering data and insights in the flow of work

Oracle Launches Generative AI RAG Agent and Enhanced AI Services at CloudWorld

Oracle Cloud Infrastructure (OCI) Generative AI (GenAI) Agents with retrieval-augmented generation (RAG) capabilities and enhanced Oracle AI innovations will help companies apply artificial intelligence to real-world business operations.

IDC Launches IDC Velocity for Sales

IDCVelocity for Sales is designed to help sales teams create territory and account plans.

Coveo Integrates with Salesforce Data Cloud

Coveo now provides seamless access to diverse data across every Salesforce application and workflow.

AnswerRocket Integrates Google Gemini and Anthropic Claude LLMs

AnswerRocket's LLM-agnostic platform enables customers to pick the language model that best fits their needs.

Amplitude Launches Amplitude Made Easy

Amplitude has rebuilt its platform experience to make digital analytics easy.

Quantum Metric Adds Metric Builder

Quantum Metric's new Metric Builder lets users create customized metrics to tie digital experiences to revenue and business outcomes.

Qlik Updates AutoML

Qlik AutoML enhancements offer transparent explainability and analytics.

Zoovu Partners with Shopware

Zoovu and Shopware partner to personalize online product discovery.

Statara Partners with Proximic by Comscore

Contextual viewership-based data coupled with real-time intent data enables hyper-targeted CTV campaign performance.

CallRail Integrates with Typeform

CallRail's integration with Typeform gives marketers a holistic view of lead attribution, inclusive of Typeform submissions.

Affectiva Launches Calibration-Free Eye Tracking

Affectiva's Calibration-Free Eye Tracking helps market researchers identify where users are looking.

CleverTap Launches Product Experiences for App and Web Users

CleverTap Product Experiences enables product managers and marketers to collaborate and experiment.