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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Yogi Launches Ask Yogi

Ask Yogiis a conversational AI tool that transforms consumer feedback into instant, actionable insights.

Chatmeter Launches Pulse Ai: Competitive Intelligence

Chatmeter's Pulse Ai: Competitive Intelligence unlocks real-time competitive insights for every location at scale for marketers.

GenAI + Agentic AI: Driving Smarter Self-Service

Organizations can greatly increase the number of intents they can address and interactions they can resolve.

Amplitude Acquires Kraftful

Amplitude will incorporate Kraftful's voice of the customer capabilities into its own platform.

CallRail Debuts Conversion Signals to Improve Ad Targeting

CallRail's new conversion signals capability helps marketers generate more leads that convert.

Shirofune Integrates with Amazon Marketing Cloud

AMC Integration gives advertisers access to key metrics, including customer acquisition costs, new customer ROAS, and predicted lifetime value.

Hightouch Launches Adaptive Identity Resolution

Hightouch's new capability pairs deterministic and probabilistic identity matching within the data warehouse to unify fragmented customer profiles

DoubleVerify Debuts DV Authentic Attention for Social

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Wunderkind Launches Build Framework for Performance Marketing Integration

Build with Wunderkind allows companies to select the performance marketing integration tools best suited for their architecture, resources, and goals.

Talkdesk Launches Travel and Hospitality Experience Clouds

Talkdesk Travel and Hospitality Experience Clouds are industry-specific customer experience solutions powered by agentic AI.

Klaviyo Adds AI-Powered Innovations

Klaviyo's new capabilities provide real-time, cross-channel customer engagement and attribution.

Spreetail Launches Listing Doctor

Spreetail's Listing Doctor uses AI to detect and fix content issues.

Informa TechTarget and Salesloft Partner

Together TechTarget and Salesloft will provide data-driven prospecting.

HG Insights Acquires TrustRadius

HG Insights' acquisition of TrustRadius provides GTM teams with both buyer intent insights and in-market leads.

Zoho Launches Zia Hubs

Zoho Zia Hubs can extract intelligence from unstructured business data.

Snowflake Partners with Acxiom on Marketing Data Infrastructure

Snowflake and Acxiom are looking to expand self-service AI marketing through the Interact platform.

Hightouch Launches Same-Session Personalization for Marketing

Hightouch's Same-Session Personalization brings complete customer history to real-time marketing.

Intuit Mailchimp Unveils a Suite of Tools at London Event

Intuit Mailchimp's new suite includes tools and integrations to help users better leverage customer data.

Salesforce Launches Marketing Cloud Next

Salesforce Marketing Cloud Next is an agentic AI-powered solution for two-way personalized conversations.

LoopMe Partners with Acxiom

Acxiom and LoopMe have launched a survey-based Custom Audience partnership.