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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Sparkfly Partners with Olo for Guest Engagement Solution

The new real-time engagement ecosystem is designed to increase guest acquisition, engagement, retention, and overall lifetime value for restaurants.

Veritone Enhances Advertising and Content Intelligence Suite

Veritone's Advertising and Content Intelligence Suite updates provide data granularity and support safeguarding of ad revenue while prioritizing data privacy and security.

Dovetail Launches Channels and Magic Features

Dovetail Channels and Magic features help product teams leverage customer insights.

Power Digital Launches Creative Affinity

Power Digital's Creative Affinity is an algorithm for creative ad matching and enhanced lifetime value prediction and optimization.

Informatica Expands Partnership with Google Cloud,

Informatica launches an extension for trusted customer data analytics and genAI Applicationswith Google Cloud Vertex AI platform, Gemini models, and Google BigQuery.

AnalyticsIQ Releases Channel IQ

AnalyticsIQ's Channel IQ offers insight into consumer marketing channel preference and behaviors.

UserTesting Launches Feedback Engine and Broadens AI Capabilities to Surveys

UserTesting's April release includes expanded audience solutions and enhanced AI capabilities.

Pipeliner CRM Launches Enhanced Reporting

Pipeliner CRM's latest v5.4 release addresses in-platform CRM reporting

Acxiom and MetaRouter launch Illuminate

Acxiom and MetaRouter have launched Illuminate to provide customer data without cookies.

Microsoft Updates Dynamics 365 and Microsoft Copilot

Microsoft Dynamics 365 and Microsoft Copilot innovations bring more AI to sales and service applications.

Quantum Metric Launches Felix AI

Powered by Google Cloud's Gemini Pro, Felix AI leads Quantum Metric's latest release, offering quantified real-time session summarization. 

Marin Software Enhances Its Microsoft Advertising Integration

With Marin's integration, companies can connect AI-powered budget allocation with Microsoft's intelligent Automated Bidding.

Salesforce Introduces Einstein Copilot for Tableau

Salesforce's Einstein Copilot for Tableau is an AI assistant for self-service analytics, workflows, and strategic data insights.

Algolia Integrates with commercetools

Algolia's AI Search platform is integrated into commercetools' composable commerce platform.

Brightcove Launches Cloud Playout 2.0

Brightcove's Cloud Playout 2.0 helps media companies create, distribute, and monetize linear channels.

NetSuite Adds AI and Analytics Features

New NetSuite features leverage AI for operational improvements.

InfoSum and Experian Partner on Automotive Ad Solution

New solution helps auto manufacturers enrich and extend first-party data to better connect and engage with the right buyer at the right moment.

Standard AI Debuts Vision Analytics Platform for Retail

Standard AI's Vision Analytics provides retailers with insight into shoppers' in-store behaviors.

Intentsify Unveils Orbit, a B2B Identity Graph

Intensify's Orbit provides new levels of intent, firmographic, contact, digital, and technographic data for intent-driven marketing.

Vonage Adds Advanced GenAI Capabilities to  Conversational Commerce Offering

Vonage's Jumper Conversational Commerce app gets an influx of generative AI for creating personalized chat, marketing messages, and inquiry responses.