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Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

8x8 Updates 8x8 Platform for CX

Latest updates to the 8x8 Platform for CX take advantage of AI and support a wider array of operational efficiencies. (Featured on SmartCustomerService.com.)

NIQ Partners with The Trade Desk

NIQ and The Trade Desk work to enhance audience targeting with shopping behavior intelligence.

Infogain Partners with FirstHive

The Infogain-FirstHive collaboration will leverage AI for hyper-personalized user experiences.

Scanbuy's Data Division Rebrands as Becausal

Scanbuy's data business becomes Becausal with a focus on audience intelligence and causal AI.

Talkdesk Launches AI Agents for Financial Services

Talkdesk applies agentic AI automation to banks' and credit unions' customer service and support workflows with AI Agents for Financial Services.

Media.net Partners with Experian

New integration combines Media.net's search-driven insights with Experian's audience data to deliver intent-based targeting across the open internet.

Demandbase Unveils Marketplace

Demandbase Marketplace includes an open integration model with new APIs and custom connectors.

RRD Debuts Iridio, a Unified Marketing Solution

RRD's Iridio streamlines marketing with composable solutions.

Quantum Metric Launches Spring 2025 Release

Quantum Metric simplifies digital analytics with its Spring 2025 Product Launch.

Redpoint Global Partners with HCLTech

Redpoint powers the HCLTech X platform with enterprise data readiness and omnichannel orchestration for personalization at scale.

Moveworks Unveils AI Agent Marketplace

Now available within Agent Studio, Moveworks' AI Agent Marketplace provides access to more than 100 pre-built AI agents.

HG Insights Releases HG Revenue Growth Intelligence Fabric

HG Revenue Growth Intelligence Fabric is a unified repository for data to help go-to-market teams.

Gong Introduces Gong Agents

Gong's purpose-built AI Agents enhance revenue team performance while keeping human connections.

NielsenIQ Unveils BASES AI Screener

NIQ's BASES AI Screener helps companies survey users for idea testing.

3CLogic Expands Partnership with ServiceNow

3CLogic and ServiceNow have teamed up to unveil an AI-powered unified contact center solution. (Featured on SmartCustomerService.com.)

Ordergroove Launches Experiments

Ordergroove Experiments helps companies A/B test their subscription promotions.

Tredence Unveils Customer 360

Tredence's Customer 360 is a customer intelligence engine for telco, media, and tech sectors.

AdLook Partners with Lumen

The integration of Lumen's attention analytics enhances Adlook's AI-driven advertising optimization.

NielsenIQ Acquires Gastrograph AI

The Gastrograph AI acquisition will enable NIQ to further enhance its AI capabilities in Product Development, building on its Creative Product AI solution launched in 2022.

eTrigue Launches AI-Lead Insights

eTrigue's Lead Insights delivers prospects' background and intent data to sales and marketing teams.