Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Zingle Announces Integrations

Springer-Miller Systems, Maestro, Megasys, and Visual One integrate with Zingle to help hotels further personalize the guest experience.

Zendesk Launches Event Connector for Amazon Web Services

Zendesk's new Event Connector for Amazon EventBridge allows easy access to customer experience data across the organization.

Neustar Partners with Freckle to Provide Marketers with First-Party Data

Neustar will make Freckle's first-party data available in its Identity Data Management Platform.

Zeta Global and PlaceIQ Announce Strategic Partnership

Zeta's customer profiles and data will bhe integrated with PlaceIQ's locational data to improve marketing reach.

Socialbakers Launches Content Hub

Content Hub helps marketers collaborate, plan, and create content with centralized insights and analysis across digital channels.

Contentsquare Acquires ClickTale

The move brings together two digital customer behavior analytics vendors.

Talla Introduces Training Dashboard

Training Dashboard compiles and annotates data from customer and agent interactions with the goal of advancing the intelligence of Talla's customer support system. (Featured on SmartCustomerService.com.)

ShopAdvisor Introduces Customer Acquisition Accelerator Program

ShopAdvisor's Customer Acquisition Accelerator Program provides end-to-end mobile marketing campaigns for QSRs and casual restaurants.

Punchh Launches Predictive Customer Lifetime Value (PCLV)

Punchh PCLV is the first in a suite of products built to maximize marketing campaigns using machine learning.

Comm100 Launches Agent Assist

Agent Assist is Comm100's artificial intelligence-powered virtual assistant for contact center agents. (Featured on SmartCustomerService.com.)

Dynata Launches Marketplace for Greater Access to First-Party Consumer Data 

Market researchers can now integrate preferred sources, including Dynata's first-party data, through one automated platform.

Validity Acquires AppBuddy

Validity's acquisition of AppBuddy expands its data quality capabilities.

Tethr Launches Essentials and Customer Effort Index

New offerings help companies mine customer interactions for sources of friction in real time.

LiveRamp to Acquire Data Plus Math

The acquisition brings to LiveRamp a better way to buy, sell, and measure data-driven TV ads.

Syncsort Releases Trillium DQ for Big Data

Syncsort Trillium DQ for Big Data delivers data quality at scale.

Merkle Collaborates with Adobe on Adobe Experience Platform

Merkle's work with Adobe will help provide rich, holistic customer profiles through Adobe Experience Platform.

CallRail Launches Form Tracking Solution for Multitouch Marketing Attribution

CallRail's form tracking solution will offer a more complete picture of which marketing campaigns are moving the needle.

Nimble Targets Team Management with Version 5.0

Nimble 5.0 includes a host of enhancements designed to bolster team relationship management across the organization.

Oracle Collaborates with Accenture and Capgemini on Customer Data Platform

The partnerships are aimed at creating solutions to help companies maximize customer interactions across channels and applications.

Salesforce Announces Customer Data Platform

Part of Salesforce's Customer 360 solution, the customer data platform aims to further unify customer engagement at scale.