Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Amobee Partners with Catalina

The partnership will bring together Amobee's In-Flight Optimization with Catalina's POS and offline shopping data.

RRD Launches DX Attune

DX Attune by RRD connects online and offline customer journeys.

Avensia Deepens Partnership with Apptus

Avensia and Apptus combine to provide fashion retailers with AI-powered visitor intent technology.

InMobi to Acquire Appsumer

InMobi's acquisition of analytics platform provider Apposumer will bring unified intelligence to mobile marketing.

Clearbit Updates Its Real-Time Data Platform

Clearbit has launched deeper company intelligence and new features to engage website visitors.

LiveRamp Launches Enhanced TV Platform

LiveRamp's new capabilities help advertisers and programmers pan, forecast, activate, quantify, and collaborate across all TV inventory types.

UserTesting Adds Features to Its Human Insight Platform

Latest innovations in the UserTesting platform include instant insight, path filter, an expansion of intent path, preview for mobile, and more.

Braze Updates Platform to Better Accomodate First-Party Data

Braze's new tools and expanded partnerships to help companies activate first-party data.

HubSpot Introduces a More Customizable, Connected, and Customer-Centric CRM Platform at INBOUND 2021

Advanced customization, administration, reporting, and more are now available across HubSpot's product portfolio.

Treasure Data Launches CDP for Service

Treasure Data's CDP for Service unifies customer data across touchpoints.

ActionIQ Expands Its CDP into Healthcare

ActionIQ has completed HiPAA and Soc 2 Type II certifications.

mParticle Launches Data Planning Tools

mParticle's Data Planning tools help companies improve data quality and establishes industry data planning best practices.

Affinity Solutions Partners with Flybits

Affinity Solutions and Flybits have partnered to provide mobile contextualized card-linked offers.

Neustar Launches Optimizer for Marketing

Neustar Optimizer is a closed-loop marketing optimization and consumer insights platform.

Affinitiv Launches Anonymous Shopper

Affinitiv's Anonymous Shopper helps car dealership identify website visitors for retargeting.

Folloze Launches Live Events

Folloze Live Events is a virtual event solution integrated with Zoom.

CommerceIQ Integrates with Instacart Ads

CommerceIQ's new integration lets companies tap into Instacart Ads opportunities.

NICE Launches Customer Experience Interactions (CXi)

NICE CXi aligns critical components of the NICE CXone cloud contact center suite.

Powerlytics Partners with Railz

Railz is integrating Powerlytics' company data into its platform for financial services firms.

Jivox Achieves SOC 2 Certification

Jivox has earned SOC 2 Type 2 certification for data security and privacy controls.