Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Verint Partners with Eventus

Eventus becomes a Verint value-added reseleer, bringing Verint's Digital-First Engagement solutions to customers worldwide. (Featured on SmartCustomerService.com.)

Adobe Rolls Out Firefly Generative AI

At Adobe Summit, Adobe introduced Firefly and Sensei GenAI across its marketing and creative clouds.

CallTrackingMetrics Introduces AskAI with ChatGPT

CallTrackingMetrics' AskAI is an advanced conversational intelligence tool.

Terminus Launches Prospect Engine

Terminus Prospect Engine brings intent data from Bombora to surface unknown accounts and contacts showing buying signals.

Smarter.ai Launches CommerceIQ

Smarter.ai's CommerceIQ enables automated personalized communications at scale.

Akkio Launches Chat Explore

Akkio's Chat Explore lets users explore their data using GPT-4.

Adjust Unveils Pulse

Adjust's Pulse provides alerts for marketers to optimize mobile campaigns 

Mood Media Acquires Vibenomics

Mood Media expands its in-store advertising solutions with acquisition of Vibenomics.

Pyramid Analytics Integrates with OpenAI GPT

Pyramid's Decision Intelligence Platform adds deep integration of OpenAI into its 2023 release.

DoubleVerify is Now Available to Netflix Advertisers

DoubleVerify's fraud and viewability measurement is now available across Netflix's premium video streaming inventory.

Daasity Expands Marketing Attribution Models

Daasity's new marketing attribution models help companies analyze upstream channels.

Paytronix Integrates with mParticle

Integration enables retailers to stream loyalty, messaging engagement, and ordering data from Paytronix to mParticle.

Salesforce’s Tableau Launches Slack Integration and AI-Powered Features

Salesforce's new AI features in Tableau combine personalization and automation.

Verisk Launches Real-Time Decisions Suite 

Verisk's Real-Time Decisions Suite helps marketers make split-second decisions.

6sense Unveils Revenue AI for Sales

6sense Revenue AI for Sales helps sellers engage with potential buyers earlier in a single platform.

Qualtrics to be Acquired by Silver Lake and CPP Investments for $12.5 Billion

Upon completion of the deal, Qualtrics will become a privately held company.

DoubleVerify Launches DV Campaign Automator

DoubleVerify's DV Campaign Automator helps streamline trafficking workflow in Google Campaign Manager 360.

Qualtrics Launches Frontline Agent Coaching and Team Assist

Qualtrics new frontline customer service solutions provide automated coaching and performance analytics. (Featured on SmartCustomerService.com.)

People.ai Earns Security Certifications

People.ai achieved ISO 27701:2019, ISO 27017:2015 and CSA STAR certifications for data security.

MFour Adds Journeys Marketplace to MFour Studio

SMBs now have access to 650 million rolling quarterly behavior events through MFour's vertically integrated platform.