Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Gainsight Unveils the Customer Cloud at Pulse 2019

Gainsight introduced a new suite of products at its user conference and enhancements to its existing Customer Success and Product Experience applications.

Dialpad Launches Dialpad Sell

The new tool aims to enable sales teams to easily make calls from anywhere and understand the conversations they have in new ways.

Neustar Partners with JCDecaux for Out-of-Home Ad Intelligence

Neustar and JCDecaux North America are bringing mobile location intelligence to help advertisers plan, target, visualize, and segment consumer audiences outside the home.

Mediafly Announces New User Interface and Customization Tools

The new interface features animations, customizable layouts, and interactive content.

Punchh Launches Deep Sentiment Analysis

Punchh Deep Sentiment Analysis enables real-time response to customer reviews.

Buxton to Introduce Mobile Insights Platform

Buxton's Mobile Insights platform provides users with customer, competitor, shopping center, and location insights in seconds.

Adobe Integrates with Software AG

Adobe melds Experience Platform and Marketo Engage with Software AG's technology to help companies stitch customer data from across systems.

aqfer Launches Marketing Data Lake

aqfer's Marketing Data Lake enables systems integrators to customize platforms

Qlik Enhances Customer Success Offerings

New support portal, increased educational and consulting resources, and expanded onboarding help customers maximize their investments in data and analytics.

Folloze Launches Personalization Engine

The Personalization Engine aims to empower B2B companies to engage customers and prospects in deeper, more meaningful ways.

RRD Partners with Marketing Evolution

R.R. Donnelly's partnership with Marketing Evolution will provide clients with marketing measurement and optimization solutions to maximize campaign performance across online and offline channels.

True Influence Launches InsightBase 4.0

InsightBase 4.0 allows users to define, identify, and discover buying group intent across account lists, target audiences, or active demand segments.

SAP and Accenture Partner to Develop Solutions on SAP C4/HANA

The two companies have commited to co-development of industry-specific experience management solutions on SAP C/4HANA Suite.

QPC Partners with Call Journey

The partnership will bring Call Journey's conversation analytics to users of QPC's contact center platform. (Featured on

Bpm'online Launches Version 7.14

Bpm'online has launched a major update to its intelligent low-code platform for process automation and CRM.

Jornaya Launches Integrations Hub

Jornaya Integrations Hub provides push-button access to activation of customer behaviors.

Marchex Launches Marchex Stream for Conversational Analytics

Marchex's cloud-based conversational data platform supports real-time analytics, signals, and internal and external application development.

Verint Adds AI-Powered Anomaly Detection

Verint's Anomaly Detection offers machine learning capabilities to identify customer pain points and outliers in CX Dcustomer experience data.

Conversation Can't Outweigh Content, CRM Evolution Panelists Contend

When it comes to AI, the conversation is only as good as the data feeding into it, speakers maintain.

Optimove Launches BI Studio

Optimove BI Studio offers marketers seamless access to interactive business intelligence reports.