Customer Data Analytics > CRM News

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Chatmeter Updates Pulse and Analytics Studio

Chatmeter's advancements in text and sentiment analytics provide greater accuracy, more actionable insights, and enhanced custom reporting.

Tealium Launches Tealium Predict for the Customer Data Platform

Tealium Predict's machine learning technology allows companies to build audiences and predict consumer actions.

Luminoso Launches Daylight Express Text Analytics

Daylight Express' natural language understanding powers customer feedback analytics. (Featured on SmartCustomerService.com.)

TapClicks Joins Verizon Media Preferred Partner Program

The TapClicks partnership expands access to Verizon Media ad platform data to TapClicks advertisers.

Oracle Announces CX Cloud Updates at Oracle OpenWorld

Updates across Oracle Customer Experience Cloud help companies unify customer data, personalize interactions, and win more business.

AdRoll Launches Brand Awareness

AdRoll Brand Awareness contains machine learning that can make more than 2.5 million predictions per second to help companies reach the right audiences at the right time. 

Salesforce Launches CRM Cloud Solutions for Manufacturing and Consumer Goods

Manufacturing Cloud and Consumer Goods Cloud are parts of the Salesforce Customer 360 Platform.

Dynamic Yield Launches Affinity-Based Personalization

Affinity-Based Personalization automatically scores interactions, profiling individual preference for use in targeting and experience delivery.

Oracle Works with Deloitte to Expand CX Unity

Oracle's collaboration with Deloitte Digital will help companies combine data and decisioning to deliver more personalized and contextual experiences across the customer journey. 

Adobe Introduces Customer Journey Analytics

Adobe Customer Journey Analytics provides new layers of insight for marketers.

DiscoverOrg and ZoomInfo Merge Brands to Launch B2B Data Platform

ZoomInfo Powered by DiscoverOrg combines software with advanced machine learning and human research for sales and marketing teams .

Insightly Launches Insightly Marketing Platform

Insightly Marketing Platform unifies marketing, sales, and project management.

Forrester Unveils FeedbackNow 2.0

FeedbackNow is a real-time customer experience analytics solution.

DealSignal Introduces CRM Data Health for Salesforce

CRM Data Health for Salesforce helps marketing and sales teams tackle data decay.

Certain Integrates with Marketo Engage

Certain's link with Marketo Engage helps marketers connect events to results.

Freshworks Launches Freshsuccess

Freshsuccess provides a unified view of customer journeys for customer service, sales, marketing, and support. (Featured on SmartCustomerService.com.)

Glassbox Launches Digital Experience Orchestration Platform on Salesforce AppExchange

Glassbox users can now replay sessions in real time directly in Salesforce.

AgilOne Launches Cohort Analysis

AgilOne's analytics solution helps marketers track, compare, and analyze segments and campaign performance over time.

Anaplan to Acquire Mintigo

Anaplan has reportedly purchased predictive analytics startup Mintigo.

Cisco to Acquire CloudCherry

Cisco's acquisition of CloudCherry will allow it to expand into cloud data analytics for contact centers. (Featured on SmartCustomerService.com.)