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Customer Data Analytics > Case Studies

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

GlassesUSA.com Sees Clear Benefits from Dynamic Yield

The online eyewear retailer tweaks its recommendations engine to increase revenue.

Inkit Gets Its Data Flowing In

The company's customer data is onboarded properly with Flatfile

Hydra-Stop Optimizes Salesforce Conversions with Saggezza

The Salesforce implementer created custom fields to prioritize opportunities.

Talroo Energizes Solr Search Engine with Lucidworks

Lucidworks' Fusion is returning faster search results for Talroo customers.

Evinced Helps Capital One Meet Accessibility Guidelines

The financial giant increases compliance across customer-facing digital properties

Rotary Spins Out a Marketing Win with Workbooks

The outdoor equipment dealer cuts time for marketing activities

Ford Recognizes Essential Workers with Lacek

FordPass Rewards drive loyalty among COVID frontline employees and first responders

Five9 Projects Get Simpler with FinancialForce

FinancialForce provides complete business visibility for the contact center provider

RSVD Scales New Contacts with MountainTop

The event management solutions provider uses B2B data to enter new markets

ERC Collects Better Information with Interactions’ VCA

Virtual Collections Agent removes basic information-gathering calls from ERC agents

Speech Analytics Boosts Customer Service for Bluegrass Cellular

Calabrio helps the wireless carrier increase lower-cost Level 1 support

WestJet Customer Satisfaction Takes Off

The small airline benefits from a bot built by Netomi for Facebook Messenger

When It Comes to Communications, Twilio Has Insurance Firm Covered

Cover Financial is benefiting from Twilio's Flex cloud-based platform

Navy Federal Deploys Verint for COVID-19 Response

The credit union turned to Verint's analytics to address changing business conditions

Greyhound Rides High with SurveyMonkey

Survey tools lead the bus carrier to better responses to customer feedback

Nosto Helps Industry West Furnish Shoppers with Personalization

The home decor retailer's website is optimized with AI to improve conversions

Verint Portal Connects San Francisco Citizens to Services

SF311 is able to speed residents to the information they need

ThirdLove Gets Personal with Dynamic Yield

The retailer makes buying a bra a uniquely tailored experience for each shopper

JOANN Gladly Crafts Personal Interaction

By moving to a modern customer service platform, the craft retailer has improved customer responsiveness

Arxan Nails It with Direct Mail

PFL's tactile marketing program delivers hard-to-reach customers