Customer Data Analytics > Case Studies

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Rakuten Marketing Delivers Campaign Success for JanSport

During JanSport's Disney-themed product launch, Rakuten increased brand awareness, customer acquisition, and site performance

Georgia Tech Strengthens Athletic Department with SalesLoft

Sales and fan engagement increase for the college sports powerhouse

Washington’s 311 System Answers the Call with Salesforce

Reduced system downtime, call hold times, and costs have followed the district's migration to Service Cloud

Janrain Expands Offerings with Looker

The digital identity network provider is now far more flexible

Open Systems Technologies Saves Big with Bullhorn

The staffing firm adopted two Bullhorn solutions to improve its processes

KitchenAid Cooks Up a Winner with CX Social

Adding Clarabridge's social customer care solutions improves speed of response for the appliance maker

Vibrant Credit Union Moves to Video Banking with Sharpen

Sharpen's cloud contact center platform enables customers to use video kiosks at Vibrant's branch locations

With CallRail, Digible Builds Results for Property Managers

Thanks to the call tracking solution, the digital marketing agency has helped its apartment industry clients cut costs and increase efficiency

Calabrio’s Suite Is the One for Radial

The e-commerce service provider improves its call center with Calabrio ONE

ICS+ Streamlines Its Business with Salesforce.com

The automated systems provider has broken down silos thanks to its Salesforce suite

Jewelry TV Unearths a Data Management Gem in Riversand

The TV retailer has tripled the amount of product information on its website

BoomTown Builds Valuable Voice Insights with Invoca

The B2B real estate software company increased conversions and ROI with call intelligence

Uberflip Makes Revinate’s Marketing Content More Hospitable

The provider of hotel operations, marketing, and revenue software turned to Uberflip to improve engagement with its premium content

Central Restaurant Products Links Revenue to Its Source with DialogTech

A food service equipment provider attracts new customers, and lifts conversion rates, using call analytics software

Vodafone Sharpens Supply Chain Management with Celonis

Thanks to the vendor's Big Data process mining analytics, the telecom giant's business operations get more transparent, and leaner

PERQ's Sales Conversions Perk 500 Percent with Salesvue

The marketing company's numbers were not too good to be true.

Traeger Grills' Email Marketing Campaign Sizzles with Analytics

When batch and blast no longer cut it for the outdoor grill manufacturer, AgilOne delivered a more targeted solution.

Umbel's Data Unlocking Platform Is a Slam Dunk for the Indiana Pacers

Audience activation app helps the team better segment and target its Facebook followers.

Yahoo Sees Crystal-Clear Sales Forecasts with C9 Analytics

Sales operations shift focus from number-crunching to pipeline analysis.

Spreadshirt Draws New Sellers—and Sales—with Targeted Testing

Optimizely's A/B testing capabilities increase conversions by more than 600 percent.