Revealing the Keys to Leading Digital Transformations
Smart technology investments are just the beginning.
Millennials Drive Cocreation Marketing
Young hypertaskers prefer user-generated content to traditional media.
IBM Smarter Commerce Summit: IBM Attends to the Customer Experience
Smarter Commerce Summit shows companies that moments matter.
Sensor Data Expands Possibilities for BI
We're entering the age of "personal analytics."
CRM in Sports—Mobile and Social Tech Get the Call
The industry is making up for lost time with a focus on new strategies.
SAS Ramps Up High-Performance Analytics
Premier Business Leadership Series 2012 foretells the future of big data.
The Numbers Game
Sports team struggle with collecting and analyzing data about their supporters.
NFL Flexes CRM Muscle
Not even a threatened cancellation of the season could deter football's loyal customers
CRM on Twitter: September 2009
How United Airlines learned that customer dissatisfaction + social media = a first-class pain.
Required Reading: Rave All About It
Author David Meerman Scott reveals the secret to having your idea spread everywhere.
Do You Know Your URLs?
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Poking Holes in Attrition
Social networking has the potential to transform the day-to-day operations of customer service representatives.
The switch to digital TV broadcasts is upon us—or is it?
Will Customer Experience Survive in a ‘Soft’ Economy?
On The Scene: RightNow Summit '08 -- Cutting costs may lead to cuts in service.
Market Focus: Sports & Entertainment -- Build a Good Event and They Will Come
A loyal fan base is the best defense against a declining economy.
Coupons Without the Clipping
Mobile coupons are revolutionizing how advertisers market and customers buy.
Market Focus: Sports and Entertainment -- CRM Scores for Sports Franchises
In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
Confirmed: High clutter leads to TV viewers to change channel.
Market Focus: Sports and Entertainment: CRM for Bleacher Creatures
Smaller franchises are leveraging CRM to increase their fan bases.
Old-School Entertainment Is Still in Session
How to keep it fresh and inviting in an age of home theater and game consoles.