Sports/Entertainment CRM > Insight

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Revealing the Keys to Leading Digital Transformations

Smart technology investments are just the beginning.

Millennials Drive Cocreation Marketing

Young hypertaskers prefer user-generated content to traditional media.

IBM Smarter Commerce Summit: IBM Attends to the Customer Experience

Smarter Commerce Summit shows companies that moments matter.

Sensor Data Expands Possibilities for BI

We're entering the age of "personal analytics."

CRM in Sports—Mobile and Social Tech Get the Call

The industry is making up for lost time with a focus on new strategies.

SAS Ramps Up High-Performance Analytics

Premier Business Leadership Series 2012 foretells the future of big data.

The Numbers Game

Sports team struggle with collecting and analyzing data about their supporters.

NFL Flexes CRM Muscle

Not even a threatened cancellation of the season could deter football's loyal customers

CRM on Twitter: September 2009

How United Airlines learned that customer dissatisfaction + social media = a first-class pain.

Required Reading: Rave All About It

Author David Meerman Scott reveals the secret to having your idea spread everywhere.

Do You Know Your URLs?

Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.

Poking Holes in Attrition

Social networking has the potential to transform the day-to-day operations of customer service representatives.

Stay Tuned

The switch to digital TV broadcasts is upon us—or is it?

Will Customer Experience Survive in a ‘Soft’ Economy?

On The Scene: RightNow Summit '08 -- Cutting costs may lead to cuts in service.

Market Focus: Sports & Entertainment -- Build a Good Event and They Will Come

A loyal fan base is the best defense against a declining economy.

Coupons Without the Clipping

Mobile coupons are revolutionizing how advertisers market and customers buy.

Market Focus: Sports and Entertainment -- CRM Scores for Sports Franchises

In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.

Corralling Clutter

Confirmed: High clutter leads to TV viewers to change channel.

Market Focus: Sports and Entertainment: CRM for Bleacher Creatures

Smaller franchises are leveraging CRM to increase their fan bases.

Old-School Entertainment Is Still in Session

How to keep it fresh and inviting in an age of home theater and game consoles.