Back to Monolithic Applications in BI and Data Analytics? Top 3 Ways That Marketers Could Be Affected
What Salesforce's blockbuster Tableau acquisition and other consolidation moves in the industry mean for marketers and their CRM efforts, both the good and the possibly bad.
Why Marketing in the Digital Age Needs To Be a Two-Way Dialogue
Organizations should take a human-centric, technology-enabled approach to marketing by helping customers shape their own online experiences and understand what their data is worth.
Turn Your CRM into the Tool Your Sellers Need
Today's CRM systems capture details that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.
4 Things Sales Managers Need From a CRM System
The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.
4 Reasons Why Contact Centers Need a Strong CRM Strategy
By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.
CRM’s 3 Data Dilemmas, and How to Solve Them
Despite all the advances in CRM, most mainstream platforms lack the ability to do even more with field sales data.
4 Steps to Ensure CRM Success
CRM works best with a sound sales and marketing strategy, and vice-versa.
Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do
By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.
3 Reasons Why CRM Systems Are Even More Important for Small Businesses
Customers expect to have closer relationships with small businesses, so having a CRM platform that is flexible, easy to use, and provides a 360-degree view of their history with you is critical.
Introducing the 5 Stages of B2B Sales Transformation
Today's sales environment is a complex landscape of technologies, content, processes, and people all working together to offer seamless, relevant, and personalized experiences. If that doesn't happen with B2B sellers, buyers quickly move on.
5 Keys for Creating a Customer Survey, and 1 Big Tip for Implementing It
Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.
6 Steps for Selecting the Right CRM for Your Business
Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.
4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy
Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.
Monitoring SaaS Performance Is Critical. Here are 5 Key Points to Consider
Organizations have become so dependent on software-as-a-service CRM solutions that when performance lags, so does the entire operation's productivity and revenue-generating engine.
How Analytics and AI Make Efficient Sales Reps
Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.
3 Reasons Your CRM Stinks—and What to Do About Them
These internal company issues lead to low adoption, frustration, and wasted investment. Thankfully, they're fixable.
5 Mistakes that Cost Digital Marketers this Holiday Season
Here's how to avoid limiting your online revenue potential during this key sales period next year.
Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t
A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.
CCM Brings Customer Communications Under One Umbrella
As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.