-->
Cloud-based CRM > Viewpoints

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

The Key to Successful Composable Commerce? A PIM Solution

For retailers, switching to a composable commerce architecture can be a daunting task. But a good product information management (PIM) solution can help you manage, clean, and scale your product data across every existing and new channel.

How B2B Businesses Can Successfully Move to a D2C Model

As more consumers conduct business online, more companies are striving to cut out the middleman and engage end customers directly.

4 Trends for Personalizing the Consumer Experience

Adapting to the new normal means embracing key tactics that can enhance digital marketing and help you reach your target audience.

Never Mind the Metaverse—Social Shoppers Are Here Now

The competition to develop social commerce solutions is really heating up, underlined by the velocity of innovations, acquisitions, and integrations.

Is the SaaS Architecture Broken for Consumer Privacy?

The basic SaaS architecture we've all come to depend on could have a major flaw when it comes to protecting consumer data.

5 Ways to Reclaim Inactive App Users

There are a number of time-tested ways to re-engage users who have gone silent or inactive, and they can all mean a boost to a brand's bottom line.

The Key to Sales Success in a Digital Landscape? Make It Personal

Adding a personal touch to every stage of the sales process is the best way to stand out. Here's how to do it in the absence of in-person interaction.

5 Best Practices for Maximizing Your CRM Capabilities

With the right people in place, you can use data and CRM optimization to create powerful, compelling reports that inform your leadership's strategy and decision-making.

Top Takeaways from the Salesforce 2021 Marketing Intelligence Report

Improving visibility into marketing ROI, using data to support business objectives, and examining the role of cross-channel marketing are among the most pressing issues.

Voice of the Product: Devices Are Talking, and It’s Time We Start Listening

We are missing out on an important part of the equation between a customer and a business: the product. It is time to start giving it a voice.

How to Sell to Anyone

Successful salespeople can anticipate and react to the changing needs of each individual they're pitching.

How Partnerships Can Improve Your B2B Customer Experience

Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.

How the Pandemic Pushed Retail Marketers To Personalize

The pandemic's effect on shopping behaviors will demand more experiences and more personalization in a brand's marketing efforts. Let's take a look at how personalization is evolving, and what marketers can do next to elevate their strategies.

3 Ways Cloud Data Warehouses Help Marketers and Improve CX

No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.

From CX to EX: How Customer Experience Will Evolve as Ecosystems Take Hold

As ecosystems come to the fore, companies must react to how this intermingling of disparate partners impacts the traditional customer experience. Here's how to shift to an "ecosystem experience" mind-set.

Ethically Sourced Data and Smart Market Research: Marketing Predictions for 2021

ResTech has the power to provide marketers with the road map to a successful future.

4 Keys for a Successful CRM Implementation

CRM is not a straightforward tool you can simply onboard your teams onto or add to your existing tech stack. Its deployment within an existing business requires a forward-thinking approach to ensure success.

Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.

Deep Customer Insights: The Key to Building Excellent Products

To get the right products to market, faster, companies need to leverage every customer conversation and interaction they have.

Predictive Analytics: Foretelling Successful Sales and Marketing

In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.