Inconsistent Communication Is Costing You Customers. Here Are 5 Ways to Help
Consistency is vital to move the needle on both CSAT and performance. But growing globalization and new, complex trends have compounded the challenge of inconsistency—and multiplied its impact on results. Here's what to do about it.
For the Customer-Brand Relationship, Consent Is King
Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.
4 Obstacles to Successful Push Notification Campaigns, and How to Remove Them
Brands increasingly rely on push notifications to engage with customers and keep them coming back, but obstacles can prevent these messages from reaching their intended target.
How AI Is Reimagining the Customer Experience
Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.
SMS Marketing: How to Generate, Nurture, and Convert More Leads with Text Messages
Text message marketing holds massive potential for lead generation, but only if executed correctly. Here's a guide to maximize your SMS success.
Conversational Mobile Messaging Can Personalize Engagement—and Build Brand Equity
Brands need to interact with diverse customers across many platforms and make those interactions more personable and efficient, not to mention superior to those of their competitors—and conversational messaging is the latest frontier to maximize that engagement.
Ethically Sourced Data and Smart Market Research: Marketing Predictions for 2021
ResTech has the power to provide marketers with the road map to a successful future.
4 Keys for a Successful CRM Implementation
CRM is not a straightforward tool you can simply onboard your teams onto or add to your existing tech stack. Its deployment within an existing business requires a forward-thinking approach to ensure success.
Quarantining With My Kids: A Customer Experience Lab in My Living Room
Lessons a marketing leader has learned watching the next generation use technology point toward the future of CX.
When It Comes to Business Applications, You Don’t Have to Have It All
Why pay for something you don't want? An app that does one thing really well has the advantage over one that does five things poorly.
Using CRM, Retailers Can Send the Right Offers, in the Right Way, at the Right Time
Amid COVID, retailers can still generate sales—online and in-store—but they need to think strategically about how to leverage the information available to them to connect with consumers.
Interactive 3-D 360-Degree Product Images Can Reshape Shopping
3-D imagery is key to maximizing e-commerce sales, though brands must be sure to optimize their product images for the mobile market.
How to Build a Customer-Centric Culture
Is CRM enough about the customer? We have entered the age of hyper-personalization, and customers expect us to engage them in their preferred way.
For Mobile Ad Advertisers, 2020 Will Have a 5th Quarter
Get ready, because Q5 2020 is coming. You heard that right. We believe there will be a 5th quarter in 2020 for Facebook and Google mobile app advertisers.
Why CRM Needs to Serve Your Whole Organization, Not Just Sales
To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.
5 Tips for Managing Customer Opt-In Data
Controlling this vital data will help you not only comply with regulations but expand opportunities to start and continue conversations with your customers and prospects.
What Every Retailer Needs to Know About Live Chat in 2020 (and Beyond)
The ongoing pandemic means that e-commerce is booming, and so is live chat—because if customers on your website have questions or concerns, they don't want to wait for email.
The Key to E-Commerce Success: Blending Artificial Intelligence with Intelligent (Human) Agents
As the pandemic has accelerated the shift to online selling, artificial intelligence (AI) and the intelligent agent (IA) must complement each other—with automation segueing into customer care by human agents.
COVID-19 Has Forced a Pivot to Digital-First. Here’s How Companies Adapt
Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.
Why You Might Soon Need Permission to Work From the Office
With so many changes throughout the business world, many are starting to wonder: Is our new working reality the way of the future?