Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage

The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.

IoT and CRM Synergy: Driving Customer Satisfaction to New Heights

The combination of IoT and CRM improves customer satisfaction by enabling real-time data-driven insights and customized interactions.

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

Generative AI Ushers in Retail’s New Era

New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.

The Pros and Cons of Running an Entirely Mobile Online Business

As smartphones and tablets have become primary tools for both consumers and entrepreneurs, a mobile-first strategy is the way forward—but it represents an exciting yet challenging shift.

Why Consumers Are Demanding More from E-Commerce Companies

The key to e-commerce thriving this next year and beyond lies in adopting new strategies and technologies to meet consumers where they are. Interactivity is imperative.

The Tech Trend Shaping the Holiday Travel Experience

In this modern age of "fast and convenient" air travel, real-time information and assistance can make or break a passenger's experience.

Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape

Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.

3 Ways Generative AI Will Transform Sales Force Automation Platforms

Generative AI will revolutionize the sales force automation platform, enabling sales leaders to unleash new insights, engage customers in new ways, and take a new approach to deal strategy.

4 Ways to Build Customer Loyalty and Value via Digital Content

With consumers' digital experiences driving more sales, a unified approach to digital content can strengthen omnichannel experiences, attracting new customers while building the loyalty and lifetime value of existing ones.

Cross-Border E-commerce Is Booming. Does Your Website Get It Right?

To build a thriving cross-border presence, brands and retailers must understand why consumers shop across borders and how to adapt their customer experience (CX) for different markets.

3 Benefits Brands Gain by Prioritizing Product Content

Strong product content creates a unified brand presence, decreases the likelihood of returns, and increases brand loyalty.

Is 'Phygital' the Future of CX?

Digital tools have upgraded how we shop, but physical experiences haven't lost value. Brands need to migrate toward CX strategies that integrate physical and digital touchpoints.

The Future of Customer Experience: MACH Architecture

Customers demand a high-quality e-commerce experience, and the MACH approach can deliver. It focuses on composability and allows organizations to build a complete IT ecosystem piece by piece.

Digital Trust and the Contact Center’s Key Role

Establishing and maintaining digital trust is not just a competitive advantage, it is a business imperative. And the contact center can play a critical role in preserving consumers' trust.

How to Win at SMS Channel Engagement

The growing reliance on mobile devices has increased customer interest in SMS as a channel to communicate with their favorite brands.

5 Benefits of Digital Business Cards

Digital business cards offer an efficient, engaging, and secure approach to creating a unique omnichannel experience.