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Mobile CRM > Viewpoints

Customer Relationship Management (CRM) tools designed for mobile devices including smartphones and tablets ensures your sales team always has access to customer data at their fingertips from anywhere they go.

6 Quick Hacks to Growing Your Subscription-Based Business

This rise in the popularity of subscription-based businesses among consumers partly explains why digital transformation across all industries is taking center stage today.

Customer Success: The Secret to Growth During Economic Uncertainty

The ability to grow now depends on having loyal customers—and not wasting time and money to find new clients during economic uncertainty. CS is the secret to unlocking this growth. Part one of a two-part series.

5 Practical E-commerce Tips for a Great Product Experience

It does not matter if you are revising your strategy or just starting out—there is always room for improvement in the product experience. Here's how to present your products better online and ultimately attract more customers.

Most Chatbots Are Mediocre, and Marketers Should Intervene

Designers should ally with marketers who understand the importance of creating experiences that deliver the ease, effectiveness, and emotional resonance that keeps customers coming back.

How Experiential Personalization Can Shrink the Digital Shopping Aisle

Recognizing intent, motivation, and interest and aligning experiences accordingly are cost-effective strategies that shorten purchase paths.

The Key to Successful Composable Commerce? A PIM Solution

For retailers, switching to a composable commerce architecture can be a daunting task. But a good product information management (PIM) solution can help you manage, clean, and scale your product data across every existing and new channel.

3 Ways Digital Transformation Is Driving Customer Experience

Digital transformation is revolutionizing customer service, leading to great customer and employee experiences.

How Augmented Reality Is Shaping the Future of In-Person Service

Augmented reality is enabling field service technicians around the world to work more efficiently, whether in the field or remote.

Never Mind the Metaverse—Social Shoppers Are Here Now

The competition to develop social commerce solutions is really heating up, underlined by the velocity of innovations, acquisitions, and integrations.

Real-Time Interaction Management Is Key for Personalization and CX

Learn how real-time interaction management (RTIM) helps organizations translate current customer data into relevant experiences that provide value at each step in the customer journey.

5 Ways to Reclaim Inactive App Users

There are a number of time-tested ways to re-engage users who have gone silent or inactive, and they can all mean a boost to a brand's bottom line.

The Key to Sales Success in a Digital Landscape? Make It Personal

Adding a personal touch to every stage of the sales process is the best way to stand out. Here's how to do it in the absence of in-person interaction.

Text Marketing Helps Brick-and-Mortar Brands Reimagine Digital Interactions

As brick-and-mortar marketers face first-party data priorities and look for technology updates to enable more one-to-one customer relationships amid COVID impacts, text marketing offers a commerce-driving channel that affords every smartphone-owning guest a direct line to ordering and offers.

5 Ways Automating Your E-Commerce Business Can Drive Growth

By combining CRM, marketing automation, payment processing, and fulfillment processes, you can scale the services and products you sell online while providing a seamless, personable journey for your customers.

Better Customer Experiences Make a Bigger Impact Than You Might Think

Companies that offer too-complicated experiences to customers could be leaving a lot of revenue on the table.

Inconsistent Communication Is Costing You Customers. Here Are 5 Ways to Help

Consistency is vital to move the needle on both CSAT and performance. But growing globalization and new, complex trends have compounded the challenge of inconsistency—and multiplied its impact on results. Here's what to do about it.

For the Customer-Brand Relationship, Consent Is King

Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.

4 Obstacles to Successful Push Notification Campaigns, and How to Remove Them

Brands increasingly rely on push notifications to engage with customers and keep them coming back, but obstacles can prevent these messages from reaching their intended target.

How AI Is Reimagining the Customer Experience

Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.

SMS Marketing: How to Generate, Nurture, and Convert More Leads with Text Messages

Text message marketing holds massive potential for lead generation, but only if executed correctly. Here's a guide to maximize your SMS success.