4 Signs Your Email Marketing Is Less Effective Than It Should Be
We're in a daily battle for inbox attention. Your email's efficacy and ability to claim some of that attention can go so far as to help your business fly—or flop.
Turn Your CRM into the Tool Your Sellers Need
Today's CRM systems capture details that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.
4 Things Sales Managers Need From a CRM System
The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.
CRM’s 3 Data Dilemmas, and How to Solve Them
Despite all the advances in CRM, most mainstream platforms lack the ability to do even more with field sales data.
4 Steps to Ensure CRM Success
CRM works best with a sound sales and marketing strategy, and vice-versa.
How Retail Is Being Revolutionized with AI
AI-driven software has embedded itself into a number of retail processes, from inventory management to customer service, and its use is only expected to expand further in the future.
5 Marketing Lessons Everyone Can Learn From Beer
Customer loyalty is clearly not what it used to be. To thrive in today's intensely competitive environment, beer marketers have grown to rely on these data-driven insights that any marketer can appreciate and use.
Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do
By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.
Introducing the 5 Stages of B2B Sales Transformation
Today's sales environment is a complex landscape of technologies, content, processes, and people engineered to offer seamless, relevant, and personalized experiences. If that doesn't happen with B2B sellers, buyers quickly move on.
3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World
Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.
6 Steps for Selecting the Right CRM for Your Business
Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.
Protect Data Integrity During Your Digital Transformation
Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.
4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy
Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.
Why Marketing and the Spider-Verse Have More in Common Than You Think
Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.
Monitoring SaaS Performance Is Critical. Here are 5 Key Points to Consider
Organizations have become so dependent on software-as-a-service CRM solutions that when performance lags, so does the entire operation's productivity and revenue-generating engine.
How Analytics and AI Make Efficient Sales Reps
Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.
Need to Demonstrate—and Increase—Trade Show ROI? Prioritize Clean Data
Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.
Cyber Monday Is No Longer Just for B2C Companies
While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?
Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t
A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.