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Customer Service/Call Centers/Contact Centers > Viewpoints

Customer Relationship Management (CRM) helps organizations deliver exceptional customer service and support. Good CRM tools and strategies enable call centers, contact centers, and customer support teams to be their most effective and ensure that all customer inquiries end with the best possible customer experience. Explore our latest news, analysis, and advice for customer service professionals at all levels.

1-800-TEXT: Enable Your Toll-Free Number for SMS

Toll-free numbers need to go beyond voice to provide new competitive advantages for businesses while improving the customer experience.

Optimizing Mobile Growth in a Post-COVID-19 Era

Those brands that can build mobile experiences for changing needs, and surprise and delight customers in the process, will safeguard their future.

Digital Innovation, Remote Work, and Trusted Relationships Will Spearhead the Pandemic Economy

All of us—technology providers, businesses, and consumers—must collectively work together to find new solutions if we are to reach the other side of this crisis.

How Artificial Intelligence Can Improve Your Customer Retention

Customer churn cannot be ignored, but too many sales reps think customer success is not part of their job description. Sales reps need to care about losing customers, and luckily, emerging technology like AI can help.

‘Servitization’ Can Make Customer Service a Revenue Center

By providing value-added, technology-driven service offerings, companies are finding they can create additional avenues for consistent revenue and account growth, all while delivering superior experiences for their customers and generating higher levels of loyalty.

3 Challenges Contact Centers Face With Remote Work—and How To Overcome Them

COVID-19 has altered the working landscape and led to important questions for the industry: Will remote working be better or worse for agent productivity and morale? Will it drive revenue, or will it mean a depleted workforce? We address these issues and more.

Forget Customer Experience—Customer Care Is the New Way Forward

If you want to reap visible results in the form of customer retention, loyalty, and, ultimately, sales, customer experience has to be replaced with customer care as its proactive, more human-like version.

3 Ways to Tie Artificial Emotional Intelligence into the Customer Journey

With so many interactions having moved from face-to-face to online, it has become more important than ever to be able to gauge emotions from afar. Today's AI is increasingly up to the task.

Customer Sentiment: The Missing Metric in Monitoring

Hearing firsthand what customers are saying about your digital products and services might be the most powerful monitoring tool of all, helping you maintain a picture of real-world user experience.

3 Ways Conversational AI Can Make Contact Centers More Nimble

With the pandemic causing a huge surge in call volume, contact centers are under stress like never before. Virtual agents can not only ease the burden but lead to greatly enhanced service quality.

8 Business Ideas to Engage Customers Right Now

To remain strong and prepare for the other side of this crisis, what can a business do today? We offer these eight ideas, even a couple that dip a toe into promotions, to help cut through customers' in-box clutter and help your brand stay relevant.

Widespread Social Distancing Puts Remote Work in the Spotlight

Companies have little choice but to institute work-from-home policies in the current crisis. But as the benefits become clear, many firms might choose to stay remote as the rest of the world returns to the office.

Make the Contact Center Your Powerhouse During Uncertain Times

To deliver the best CX during an unprecedented crisis, organizations must leverage technology in the contact center to personalize and optimize every step of the customer journey.

For Contact Centers Confronting the COVID-19 Crisis, Conversational Service Can Provide Relief

Organizations need to balance processing call volume quickly with committing to care for their customers, which means assuaging their fears, understanding their concerns, and ensuring they get the best experience in this difficult time.

Happier Together: 4 Steps for Merging the Customer and Employee Journeys

Despite the growing attention to customer experience, one component is still commonly overlooked: the employees responsible for delivering it. Zippering customer and employee experiences together creates an all-around stronger and more integrated business model.

3 Tips for Creating a Solid Customer Success Initiative

By making customer success a top priority, you'll drive customer value, identify hidden opportunities, and pinpoint sources of friction and respond with solutions that benefit your entire customer base.

AI Is Reshaping Consumers’ Expectations for Customer Service

Consumers' "liquid expectations" demand that business incorporate AI into their CX strategy.

How Microlearning Makes Your Sales and Service Teams Customer-Ready

It is scientifically proven to increase knowledge retention and praised for its ability to pinpoint employees' strengths and weaknesses. But even as microlearning is increasingly embraced, its definition and value is still vastly misunderstood. Here we debunk five common myths about this innovative learning approach.

Customer Churn Got You Down? 4 Tips to Increase Retention

Don't spend thousands of dollars trying to find and woo strangers, ignoring the people who already know your brand. Companies that neglect their fans for too long inevitably lose those valuable customers to businesses that know how to show a little appreciation.

Cloud Helped Small Businesses Connect Amid COVID-19

Organizations that adopted cloud technologies will be better positioned to adjust to the new normal, not to mention future events that might call for unprecedented flexibility. (Featured on SmartCustomerService.com.)