The 2009 CRM Market Awards - Introduction

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Excellence is its own reward.

Well, maybe so, but we plan on adding a little something extra anyway. The last 12 months have been hard on everyone in the CRM industry-the software vendors, the service providers, the CRM users, even  maybe especially) the customers interacting with those systems. It's certainly worth taking a moment (or, in our case, a month) to spotlight those who've excelled under such conditions.

With the eighth annual CRM magazine Market Awards, we take note of the industry's mainstays as well as its newcomers, the expected along with the surprising. The following 26 pages reflect the very best that the CRM industry has to offer-from vendors to customers, channel partners to analysts. We profile Influential Leaders and Rising Stars, and reveal the results of our comprehensive survey of 10 industry categories. And, wrapping up the Awards package is our Elite section, capturing a quartet of exceptional CRM implementations. That, after all, is what we're here to cover-not just once a year, but every month in the pages of the magazine.

Please join us in congratulating all the leaders, winners, and honorees.

-The Editors of CRM magazine

The Market Leader Awards

The Market Leader Awards rate the top five vendors in 10 categories based on a composite score that includes revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Leading companies are rated in the following categories:

  • Enterprise Suite CRM
  • Midmarket Suite CRM
  • Small Business Suite CRM
  • Business Intelligence
  • Sales Force Automation
  • Incentive Management
  • Marketing Solutions
  • Data Quality
  • Open-Source CRM
  • Consultancies

The CRM Influential Leader Awards

CRM magazine's Influential Leader Award recognizes individual achievement among CRM project leaders, consultants, analysts, vendor executives or developers, and other industry influencers.

The CRM Rising Star Awards

The CRM Rising Star Awards recognize vendors that are paving the way in emerging markets with innovative product launches, bold initiatives such as mergers and acquisitions, or substantial organizational or product-line restructuring.

The CRM Elite Awards

The CRM Elite Award recognizes excellence in hard and soft ROI results from CRM initiatives. Has your company had stellar success and rock-solid ROI using CRM processes and technology? Share the details -- and join the chosen few who are among the CRM Elite.

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