Six on the rise in 2009
For the rest of the September 2009 issue of CRM magazine please click here
A "rising star" should be more than a brilliant flash that disappears before you can point it out. The CRM Rising Stars, in fact, are companies that we expect to see burning brightly long after we anoint them. They may even serve as guiding lights to illuminate the CRM landscape. This year's half dozen companies actually come packaged as binary stars: two twinklers casting a heavenly glow on your data; twin spotlights beaming through the noise of social media; and a pair of Internet supernovae threatening to utterly shift the power dynamic of an entire industry. What's the gravitational field binding these six together? Well, they're all fixtures in our little hemisphere now, and—one way or another—they'll be changing the way we all do business.
Read more about this year's Rising Stars:
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
In the age-old battle between dreamers and visionaries, visionaries win out every time. The eight individuals honored this year may not be the biggest names in CRM — well, not all of them, anyway — but there's no doubt each one sports a powerful vision.
We cover CRM every month, of course, but this month is special. This is when we pull out all the stops to recognize excellence—the vendors leading the marketplace across 10 categories; six Rising Stars making their presence felt; eight Influential Leaders inside and outside CRM who are changing the direction of the industry; and, best of all, four companies using CRM to connect with their customers.
The four customer implementations deemed most worthy this year.
CRM magazine's eighth annual Market Leader awards rate the top five companies in 10 categories.