Oracle Acquires Content Marketing Provider Compendium
Oracle announced that it has acquired Compendium, a cloud-based content marketing provider that helps companies plan, produce, and deliver engaging content across multiple channels throughout the customer life cycle. The company's data-driven approach aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.
"As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer life cycle," Thomas Kurian, executive vice president at Oracle Development, says. "By adding Compendium's content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer experience, and drive top line revenue."
Compendium's solution complements Oracle's Eloqua Marketing Cloud, which is a part of Oracle's Customer Experience solution.
The combination of Oracle Eloqua Marketing Cloud with Compendium is expected to enable marketers to align persona-based content to customers' digital body language to increase customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty.
"Oracle Eloqua Marketing Cloud is uniquely positioned to capture a prospect's digital body language to help companies know each buyer's demographics, behaviors, and influencers," Chris Baggott, Compendium CEO, says. "By combining this buyer profile with Compendium's data-driven content marketing platform, marketers will be able to deliver the right content, to the right individual across the right channel at the right time. We are very excited to now be a part of the industry's most complete marketing cloud solution, giving us a global stage to deliver innovative content marketing solutions."
Compendium was founded by Baggott, who also founded interactive marketing provider ExactTarget, which Salesforce purchased for $2.5 billion in June.
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