LiveHive Reveals Updated Version of its Sales Acceleration Platform
LiveHive, provider of a sales acceleration platform, announced today automation capabilities that will supplement the offerings the company made available earlier this year. “We want to make sure that sales organizations of our customers have it easy when it comes to tooling and productivity solutions, because we know they’re facing a tough world out there in terms of an informed buyer,” Suresh Balasubramanian, CEO of LiveHive, says. “We want to give them all the unfair advantages they can get from engagement and automation analytics.”
LiveHive’s new features aim to help sales professionals streamline all email interactions with their prospects. With the additions, organizations can keep better track of how leads are interacting with the content they send them, and how they should proceed based on that activity. Customizable email templates are tracked through a rep’s Gmail or Outlook account to generate detailed reports that help determine which messages yield the highest response rates. The program also provides salespeople with access to real-time information regarding how customers are engaging with their emails. Based on each prospect’s behavior, reps can then design and schedule the appropriate follow-up sequence. With group emails, they can also send out mass messages to a large list of people that will appear as individual, personalized emails. And the platform allows marketing and sales access to the same data, to create better unity among both departments.
For LiveHive, the release is another step toward equipping salespeople with the tools they need to understand their potential buyers and simplify the often tedious act of corresponding with them. The company claims that the product goes a step further than those offered by competitors because it unifies engagement with automation. “Nobody does both email and content tracking together in one package the way we do it,” Balasubramanian says. “A lot of [our competitors] are very transactional in nature, so they will give you a lot of insights into the raw data, tell you how many people opened an email, or how many times a PowerPoint was viewed. But they [don’t provide a] higher-level construct in their dashboard or analytics when you’re now starting to look at this from a management standpoint and begin to figure out why it matters that emails were viewed.” LiveHive’s “higher-level construct” is designed to give organizations an overview of the sales process.
The product integrates with Salesforce’s CRM system, as well as Act-On Software’s marketing automation solution. It is cloud-based and installs as a plug-in in the Chrome browser or Microsoft Outlook.
LiveHive requires a $239 annual commitment. The platform follows a subscription-based model and is offered as software as a service (SaaS). It is available for $19.95 a month for up to two users. Subscribers with over 10 users are given a volume-based discount.
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