LiveHive Adds Capabilities to its Sales Engagement Platform
LiveHive, a provider of cloud-based sales engagement platforms, today introduced new capabilities that allow sales reps to see what page and for how long a customer views any Microsoft or PDF document; get real-time engagement analytics after a document is downloaded; and instantly receive alerts and profile information for recipients of forwarded documents.
In addition, LiveHive provides all of the new capabilities as part of a seamless mobile experience and delivers instant synchronization in salesforce.com with just one click. Available later this fall, Salesforce users will also be able to pull and use Salesforce email templates to reach out to their prospects right from their Gmail or Outlook email client.
According to a Gleanster 2014 Customer Experience Management Survey, the top two challenges with customer engagement are longer sales cycles (89 percent), and establishing relationships with buyers (72 percent). LiveHive lets sales reps engage with prospects and build a more qualified pipeline of leads with the following capabilities:
- Real-time engagement analytics: enabling sales to see who viewed a document, what was viewed, when and for how long on what page, for any digital content (including email, Microsoft Office, Google Docs, Web pages, PowerPoint presentations, links and images);
- Real-time prospect ranking: extending the tracking journey of a digital document to show document views and page-by-page metrics even after downloads and providing profile data for recipients of forwarded documents; and
- A seamless mobile experience: leveraging LiveHive's content sharing platform.
"LiveHive's goal is to deliver the industry gold standard for a sales engagement platform, and this announcement helps us achieve that goal on every level," said Ramon Nuñez, CEO of LiveHive, in a statement. "LiveHive's platform provides unmatched visibility into what's driving customer engagement, so sales professionals can quickly spot and focus their energies on the hottest leads, closing deals faster by working smarter, not harder."
"Our sales organization has already strengthened its competitive edge as a result of LiveHive's ability to quickly show a prospect's real-time interactions with our digital content," said Jim Weldon, vice president of sales and business development at Infinilume, in a statement. "LiveHive's new capabilities will give us even deeper insights into a prospect's interest, and because LiveHive is seamlessly integrated with our CRM, our sales teams can keep the focus on sales rather than wasting time on non sales-related things like working in two separate systems."
LiveHive Reveals Updated Version of its Sales Acceleration Platform
The additions combine engagement and automation capabilities that will speed up salespeople's emailing routines.