• April 24, 2013

FirstRain Expands Analytics Actions for Salesforce.com

FirstRain, a provider of advanced customer intelligence analytics, has added new analytics-based actions to raise the efficiency and productivity of the enterprise sales workflow within the Salesforce.com CRM platform. Using these actions, sales professionals can convert customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue.

With this new release, users can now do the following:

  • Advance sales cycles by instantly assigning critical FirstRain intelligence into an actionable Salesforce.com Task for themselves or their team.
  • Inject useful context and intelligence into any account view by enriching emerging account developments using account Notes.
  • Improve collaboration by sharing impactful developments with their team and colleagues via Chatter or email.

FirstRain's sales productivity actions are built on advanced analytics technology that uses advanced models and software to capture relationships among multiple factors, data points, and entities and then map them to specific customer business lines and end markets. Integrated into sales and social enterprise collaboration platforms, like Salesforce.com and Microsoft SharePoint, FirstRain also allows users to access their customer intelligence across mobile devices, including iPads and smartphones, and email.

"With this latest innovation, FirstRain lifts enterprise revenue productivity to new levels through the seamless fusion of advanced analytics and the critical Salesforce.com workflows that sales professionals require," said FirstRain CEO Penny Herscher in a statement. "To be competitive in today's market, enterprise sales teams need to not only deeply understand the customer, their customer's customer, and their customer's market, but they must also be able to instantly act on that intelligence. Whether that's through Chatter collaboration, assigning critical tasks, or enriching your view of any account, FirstRain can now help reps move seamlessly from analytics into action."

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