• November 13, 2015
  • By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com

Vidyard Launches Vidyard Live Streaming Media Solution

Vidyard yesterday launched Vidyard Live, a platform for organizations to stream live video content via the Web or internal collaboration systems and then track individual viewers who watched, when, and for how long. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data.

Vidyard Live identifies both external and internal live stream viewers and tracks their engagement within Vidyard's Analytics Center and leading marketing automation and CRM platforms like Oracle Eloqua, Marketo, Act-On, and Salesforce.com.

Vidyard Live is built around a user-friendly workflow and can be set up in just a few steps. Companies don't need to schedule their live streams weeks in advance. Vidyard Live can be started when it's needed, even at a moment's notice.

Videos can be embedded on any Web page, landing page, and even within a Salesforce.com Chatter feed or Salesforce.com online social community. idyard's HTML5 player "supports all device types, both mobile and desktop," says Tyler Lessard, chief marketing officer at Vidyard. "It's completely browser- and operating system-agnostic."

Vidyard has long been a Salesforce.com integration partner. The company in July 2014 announced its Salesforce integration, enabling users of Salesforce.com's Pardot marketing solutions to identify online video viewers and track their viewing histories as part of lead scoring, qualification, and automated nurture programs. It also offered native integrations across other Salesforce products, enabling companies to leverage online video as a strategic component of their marketing and sales activities.

"Sales people have been able to send videos right from within Salesforce.com for a few years," Lessard adds, noting that "video has become a powerful tool for sales reps."

It has recently found other business uses. "We are seeing a growing demand for streaming video for both marketing and internal collaboration," Lessard says, noting that it also is being used for internal training and sharing executive communications.

The Vidyard Live Platform does not limit the length of the video or the type of feed that can be broadcast. "Companies can use it to stream a five-minute promotional video or a two-hour live event with keynotes and conference sessions," Lessard says.

As soon as the live event is over, Vidyard Live automatically converts the video to an on-demand video asset available in the same player and at the same URL. There is no need to manually upload or encode a separate file or re-embed the video.

"Those who couldn't see the video live can access the recorded version without any additional work by the company or the viewer," Lessard explains.

Vidyard Live, he adds, was built to enable anyone across marketing, sales, or internal communications to initiate live streams on the fly or at pre-determined times without having to involve the IT department.

"The whole purpose was to make it easy to use for businesses," Lessard says. "For many, it can be difficult to set up a live video stream. With Vidyard Live, it's a simple two-step process."

"Live streaming is a great way to engage with remote audiences, but you can't know if you were successful or re-engage with viewers unless you know who they are," said Michael Litt, CEO and co-founder of Vidyard, in a statement. "We're essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. But we're going beyond the ability to simply broadcast your message, enabling businesses to track who's engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight."

Vidyard also recently launched personalized video  capabilities. Companies can, for example, tailor videos to very specific users and further personalize the interaction by weaving unique details about them into the video. This could include both text and images, including their name, company name, email address, home page, phone number, or LinkedIn profile picture.

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