• May 6, 2015
  • By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com

Sapphire Now Day 1: SAP Launches Updated SAP Lumira

ORLANDO, Fla. (Sapphire Now) — SAP today unveiled the latest innovations in SAP Lumira and SAP Predictive Analytics software to enable customers to do even more with their data insight.

"SAP is focused on end-to-end analytics and data management capabilities, because that’s what companies need to execute and, thereby, innovate," said Steve Lucas, president of platform solutions at SAP. "Analytics solutions from SAP work together to provide a comprehensive yet simple and integrated analytics technology platform that propels customers' ability to succeed."

SAP enables customers to analyze, predict, and run their businesses in real time. With Lumira, customers can achieve rapid insight to help close the gap between business transactions, data preparation, analysis, and action.

Some of the key features either currently available or planned for later this year in the SAP Lumira portfolio of analytics solutions include the following:

  • the ability to deliver governed data discovery and agile visualization with business intelligence (BI) platform integration, with a new in-memory engine;
  • smart insights with time series forecasting and outlier detection;
  • a visual extensions manager;
  • new cross-tab capabilities for multidimensional analysis and data formatting;
  • the ability to share insights, with chart zooming, new chart types, and enhanced infographics with support for ESRI maps; and
  • Big Data discovery and data wrangling with Hadoop, to access, prepare, and mash with traditional data sources.

SAP also announced that an in-application purchase feature for SAP Lumira is planned for midyear. According to Lucas, more than 600,000 people have already downloaded and are using the free version of SAP Lumira software. But, he said, by midyear, a person using the free version will be able to see the additional features available in the paid version, such as new data sources, and activate them by clicking the feature and buying the paid version online from within SAP Lumira itself. The paid version of SAP Lumira costs $995 per user.

SAP Lumira is just one of the many SAP applications available through a new online purchasing experience that SAP launched today.

Called SAP Digital, the new purchasing model does not require purchase orders, invoices, or RFP processes. The SAP Digital organization has streamlined contracts for its offerings down to a simple one-click online agreement and transparent pricing.

Other digitally native offerings launched today include SAP Digital for Customer Engagement, a simplified cloud CRM solution for both sales and customer service. This digitally native app is available now on SAP Store, with a free 30-day trial and priced at $29 per user per month

Offerings already available on SAP Store include SAP HANA Cloud Platform, SAP Crystal solutions, and the SAP SQL Anywhere suite.

SAP Store, a key component of SAP Digital, is built on the SAP hybris Commerce Suite. The store is also running on the SAP HANA platform. All products from the online store for SAP BusinessObjects offerings and SAP HANA Marketplace have been migrated onto the new SAP Store, SAP’s single digital commerce channel.

Jamie Anderson, senior vice president of marketing for SAP hybris, says SAP's acquisition of hybris in early 2013 "was the catalyst for a lot of what SAP is doing today."

Hybris, Anderson adds, "came to SAP with phenomenal omnichannel capabilities, blurring the lines between in-store and online commerce."

Other new applications launched today included the following:

  • high performance and data mash-ups with SAP Business Warehouse application data;
  • SAP IT Operations Analytics software, a new solution for real-time data center insights to predict critical events;
  • SAP BusinessObjects Design Studio, which delivers self-service dashboards, geo-mapping, offline capabilities, and integration with SAP Lumira; and
  • the SAP Agile Data Preparation application, with the self-service ability to discover, improve, and combine data from multiple sources.

In all the announcements, Bill McDermott, SAP's CEO, stressed one theme: that the business world can no longer be classified as business-to-business or business-to-consumer. "Every business," he said during his morning keynote before 20,000 attendees, "is now consumer-to-business."

McDermott stressed his company's commitment to helping companies with their digital transformations, "with data at the foundation of every digital enterprise."

McDermott also quickly squelched any speculation that SAP is among the suitors looking to buy Salesforce. SAP, he said, "has zero interest in Salesforce."

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