Full Circle CRM Partners with Silverpop

Full Circle CRM has announced that Silverpop, an email marketing and marketing automation solutions provider, is now a key marketing technology partner. Silverpop's marketing automation solution is compatible with Full Circle CRM's enhanced response management, campaign influence, and funnel metrics that run inside Salesforce.com. By becoming a technology partner with Full Circle CRM, Silverpop has enabled its customers that use Salesforce to gain advanced marketing campaign performance analytics and complete lead and contact life-cycle management.

"We are excited to partner with Full Circle CRM in order to help our customers gain a tremendous amount of insight into the performance of their campaigns and to more effectively manage their leads inside Salesforce.com," Will Schnabel, senior vice president of global business development for Silverpop, says. "Measuring campaign ROI and carefully aligning sales and marketing [are] critical to success, and Full Circle CRM is well positioned to help them get there."

"We are thrilled deliver a marketing performance management solution that works seamlessly for companies running Silverpop and Salesforce.com," Bonnie Crater, president and CEO of Full Circle CRM, adds. "Silverpop's focus on 'return on relationship' is critical for effective marketing operations today."

Full Circle CRM's marketing performance management solution gives marketers a complete campaign and response life-cycle management application that makes it easy to track, manage, and report on every response generated. This response-based approach gives marketing executives insight into the revenue analytics they need to optimize their marketing portfolio and drive more revenue.

The solution includes the Campaign Attribution functionality, which handles all the complex revenue attribution and funnel analysis so marketers can manage campaigns from beginning to end. The solution also features the Response Lifecycle Management tool, which helps drive more opportunities from every campaign with full visibility and aging for every response, and a marketing and sales intelligence tool, which provides a real-time marketing barometer, detailed funnel analysis, pipeline influence and "tipping point" reports, and other detailed breakdowns.

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