ExactTarget Launches HubExchange App Marketplace

Digital marketing provider ExactTarget, a Salesforce.com company, unveiled its HubExchange app marketplace today. The platform promises to help marketers find, install, and integrate apps built by ExactTarget and its global ecosystem of technology providers.

Launched with more than 50 apps already available in the marketplace, "HubExchange enables marketers to access and install third-party apps into ExactTarge's Interactive Marketing Hub, simplifying the process for marketers to bring apps and data together to power more targeted digital marketing," according to a company statement.

The marketplace's key features include cross-channel integration, which allows multiple marketing solutions within HubExchange to optimize customer data in one consolidated, easy-to-use application interface, as well as optimization, which can help build campaigns based on real-time, analytical insights compiled from each digital marketing application. HubExchange features apps with capabilities ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting.

"ExactTarget is launching a new era of marketing app innovation within the Interactive Marketing Hub," Scott Dorsey, ExactTarget's cofounder and chief executive officer, says. "HubExchange delivers the industry's first enterprise digital marketing app marketplace, extending ExactTarget's capabilities and transforming the world's leading B2B and B2C companies' campaigns by offering new marketing innovations."

HubExchange will provide developers and technology partners with the tools they need to develop and deliver applications that make the most of real-time customer data and extend ExactTarget's strength in cross-channel digital marketing. "Much like a consumer purchases and downloads apps on a smartphone, HubExchange empowers marketers to integrate marketing apps, add new capabilities, and extend campaigns across enterprises in real time," according to a company statement.

Salesforce.com recently announced plans to acquire ExactTarget, and the deal was finalized earlier this week.

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