• March 27, 2012

Dell Adds Adobe EchoSign to Cloud Business Applications Portfolio

Dell is expanding its cloud applications portfolio, Dell Cloud Business Applications (DCBA), with the addition of eSignature services from Adobe EchoSign and AppExtremes' Conga Composer eDocument solutions to its Cloud Integrated CRM solution.

Just like the other elements of Dell Cloud Business Applications, both Adobe EchoSign and AppExtremes' Conga Composer are cloud applications delivered as subscription services over the Web, so there is no hardware or software to purchase or maintain, and minimal IT deployment effort required. Both solutions are also tightly integrated with CRM applications, allowing documents and data to be shared and stored in a single unified repository. The applications enhance the productivity capabilities of Dell’s Integrated CRM offering, which includes applications from salesforce.com, integration to third-party applications with Dell Boomi as well as turnkey services and support packages.

"EchoSign eSignature and AppExtremes eDocument solutions are beneficial cloud tools that help growing businesses increase sales agility and drive revenue," said Paulette Altmaier, vice president and general manager Dell Cloud Business Software, in a statement. "By adding these solutions to the Dell Cloud Business Applications family of trusted applications, small and medium businesses can maximize sales with efficient processes with greater visibility into their account stream."

The Adobe EchoSign electronic signature solution helps accelerate the sales process with an automated signature process, from the request for signature to the distribution and filing of executed agreements and forms. Using EchoSign, organizations can send contracts directly from their CRM system, view contract history, and save signed contracts with specific opportunity or contact details. The customizable, user-friendly interface enables sales representatives to drag-and-drop signature design tools, preview documents before sending them for signature, and set custom alerts.

"With the ability to track every deal in real-time across sales, legal and finance, EchoSign accelerates the sales process, delivers accurate forecasts and improves the customer's signing experience," said Jason Lemkin, vice president of Web business services at Adobe, in the statement. "By partnering with Dell Cloud Business Applications, we ensure we not only give small and medium businesses greater visibility into their customer contracts, but also the ability to integrate valuable information across business units, ensuring technology helps to innovate, not stifle sales."

Conga Composer lets users create sophisticated documents and reports using data from salesforce.com. By standardizing all customer-facing information and distributing it through a highly-branded document template framework, Conga Composer helps companies achieve consistency of message and positioning across all customer-facing documents. Conga Composer enables users to pull salesforce data into MS Office or PDF forms as well as manage and distribute content and reports from within Salesforce CRM. Users can also enforce best practices with standardized processes, activity logging, and field updates.

"Conga Composer automates the creation and distribution of documents with salesforce.com data, ranging from account plans and activity reports to complex orders and contracts," said Mark Whiteside, AppExtremes' chief operating officer, in the statement. "The seamless integration of Conga Composer with EchoSign compresses the sales and contracting cycle down to single-click generation and delivery of agreements for customer review and signature."

EchoSign pricing starts at $20 per user per month with an annual subscription. Conga Composer pricing starts at $12 per user per month with annual subscription and five-user minimum (volume discounts available).

Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable new business processes while leveraging existing software and technology investments. Dell Integrated CRM is a cloud service uniquely packaged to meet the needs of growing companies, delivering Salesforce CRM integrated to existing infrastructure along with reporting, analytics, turnkey Dell services, and support.

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