CRM Magazine Reveals the Winners of Its 2004 CRM Leader Awards

CRM magazine today revealed the winners of its 2004 CRM Leaders awards at a gala awards ceremony held during DCI's Customer Relationship Management Conference in San Francisco. CRM magazine's 2004 CRM Leader Awards recognize superior performance in three areas: ROI excellence in customer companies, individual achievement, and vendor leadership. The CRM Elite award showcases the best recent results and ROI among CRM user companies. The Influential Leaders award spotlights the executives in CRM who have left an indelible mark on either their industry or their company this past year. CRM Market Leaders ranks the top vendors in eight categories. The CRM Elite award recognizes excellence in getting both hard and soft ROI results from CRM initiatives. Winning companies met or surpassed their expectations. CRM magazine judged efforts in six categories. The winners in each category are as follows: Enterprise suite CRM: Mascot International Mid-market CRM: Netegrity SMB suite CRM: Golden Key International Honour Society Marketing Automation: KLM Royal Dutch Airlines SFA: Sealing Devices Analytics: AAA Mid-Atlantic Influential Leaders reveals those who, by their words and actions, have made a significant impact either within their company or on the industry over the past year. This years winners (in alphabetical order) are: 2004 Influential Leaders: Industry Executives Marc Benioff, chairman and CEO, Salesforce.com David Garner, president and CEO, ClientLogic James Mitchell, senior vice president and CTO, Concerto Software Michael Thomas and Brent Leary, copartners and cofounders, CRM Essentials 2004 Influential Leaders: Ones to Watch Michael McCloskey, CEO, FrontRange Solutions Karen Richardson, CEO, E.piphany 2004 Influential Leaders: Customer Executives Michael Catalonello, senior vice president and chief sales executive, Reed Business Information Atique Shah, vice president of CRM and technology solutions, Churchill Downs There are also a number of executives who have dedicated a significant portion of their careers to the industry. Their work has helped create the stronghold CRM now has on business. To recognize their efforts CRM magazine has created the CRM Hall of Fame. This year CRM magazine inducts two industry luminaries: Larry Ellison, CEO, Oracle Jim Goodnight, Ph.D., CEO, chairman, and president, SAS Institute CRM Market Leaders recognizes the top five vendors in eight categories based on a combination of weighted criteria, including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality. Additionally, we examined how else these companies had excelled this past year within their specific categories. For 2004, CRM magazine expanded the number of categories to more accurately reflect the disciplines within CRM, and to reward sterling service to both small and large companies. Recognition for contact center outsourcing excellence moves to our Service Leader awards. Each category includes one winner, the four other leaders (in alphabetical order), and a One to Watch. This year's Leaders are: 2004 Market Leaders: Enterprise CRM WINNER: Siebel Systems Amdocs Oracle PeopleSoft SAP One to watch: Salesforce.com 2004 Market Leaders: Midmarket CRM WINNER: Siebel Systems Microsoft PeopleSoft Salesforce.com SAP Ones to Watch: Onyx Software and Pivotal 2004 Market Leaders: SMB CRM WINNER: Best Software (SalesLogix/ACCPAC) Microsoft NetSuite Onyx Software Salesforce.com One to Watch: FrontRange Solutions 2004 Market Leaders: Sales Force Automation WINNER: Best Software (ACT!) FrontRange Solutions Interface Software Maximizer Software Salesnet One to Watch: Entellium 2004 Market Leaders: Marketing Performance Management WINNER: Unica Aprimo E.piphany SAS Insititute Siebel Systems One to watch: DoubleClick 2004 Market Leaders: CRM Analytics WINNER: SAS Institute Business Objects Cognos E.piphany Teradata One to Watch: Siebel Systems 2004 Market Leaders: Data Quality WINNER: Acxiom Ascential Software Group 1 Firstlogic Trillium Software One to Watch: Experian Information Solutions 2004 Market Leaders: Consultancies WINNER: Accenture BearingPoint Capgemini Deloitte Consulting IBM Business Consulting Services Ones to watch: Inforte and Unisys Read the full story in the September 2004 issue of CRM magazine or by clicking here.