• June 28, 2012

Attensity Launches Social Media Tool

Attensity, a provider of social analytics and engagement applications for social CRM, today announced the general availability of the Attensity Pipeline, a real-time, semantically annotated social media data stream.

The Attensity Pipeline collects data from more than 150 million social media and online sources, including Twitter, Facebook, Google+, blogs, forums, and video and review sites. It uses the full power of Attensity's patented semantic engines to transform social chatter into actionable information for the enterprise. This new back-end component enables both deep analytics and routing and response to be performed against social media conversations in seconds, as they happen.

"The Attensity Pipeline is the first social data stream purpose-built for the needs of today's enterprise organizations, going beyond mere data sifting to code every useful entity, relationship, event, and category in a document, and making that data immediately actionable for business users," said Catherine van Zuylen, Attensity's vice president of product management, in a statement. "Think of it as a unique barcode for every single tweet or other form of social communication. This is a sea change in architecture for real-time analytics and engagement."

Key capabilities of the Attensity Pipeline include the following:

  • Filtering to eliminate irrelevant results and spam;
  • Automatic identification, extraction, and tagging of the key sentiments, people, places, products, companies, events, and relationships found in the data using Attensity's patented natural language processing engines;
  • Additional data augmentation, including geographics, demographics, and influencer metrics.

The Attensity Pipeline normalizes all data into a common JSON format to make consuming the data much simpler, allowing the Pipeline to act as a single social data feed for the entire enterprise, replacing the need for multiple feeds for various point solutions in different departments. Results from the Attensity Pipeline are currently fed to Attensity Analyze, including its Attensity Command Center component for real-time social analytics, with the capability coming soon to deliver results to companion Attensity Social CRM application, Attensity Respond. These applications in turn can also feed into other business applications, such as CRM, business intelligence, and data warehousing systems.

A beta version of the Attensity Pipeline has been available since January to Attensity's global enterprise customers and strategic partners using Attensity Command Center. The Pipeline powered the Attensity Command Center used by EMC to analyze real-time social conversations among the 15,000 attendees at the EMC World 2012 conference in May. Earlier this month, EMC used the Attensity Pipeline-fueled Command Center in the company's new Silicon Valley Executive Briefing Center during the U.S. Open golf tournament sponsored by EMC.

"EMC views social media analytics as a strategic capability for understanding and communicating with our customers," said Keith Paul, chief listener at EMC. "We are excited to be the first in our industry to utilize the power of the Attensity Pipeline and Command Center for social media feedback from our customers."

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