VisualIQ Partners with Facebook
Visual IQ, a cross-channel marketing attribution software provider, has announced a partnership with Facebook's Atlas. Through the partnership, Visual IQ will offer marketing insights to users who are advertising across devices, including desktops, smartphones. and tablets.
Visual IQ will gain people-based insights from Facebook's Atlas ad server into how media spend is impacted across all devices, both web-based and within mobile applications. By combining the advanced attribution methodology within Visual IQ's IQ Intelligence Suite with people-based insights from Atlas, advertisers will discover the true impact of their digital media on performance metrics.
Additionally, the partnership will support those who are advertising on Facebook but not necessarily using the Atlas ad server. This new integration will ensure that information about specific Facebook campaigns, including desktop, mobile web, and mobile app, as well as Facebook-owned apps such as Instagram, is included during the attribution process.
"Facebook knows people, and this partnership gives us the ability to help our customers understand the effectiveness of their cross-device campaigns in a way that was never before possible," said Manu Mathew, CEO and co-founder of Visual IQ, in a statement. "We're pleased to be selected as the first independent attribution partner of choice for Facebook, and this recognition underscores our commitment to pushing the boundaries of what marketing attribution can deliver."
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