• March 10, 2015

Teradata Introduces Digital Marketing Center

Teradata Marketing Applications today announced the global availability of Teradata Digital Marketing Center, a single platform where marketers can leverage individualized insights to create more intimate customer relationships across all digital channels.

Teradata Digital Marketing Center brings together a wide spectrum of digital marketing channels and data in one platform through a cloud-based solution for email, mobile, social, Web marketing, segmentation, advertising, and analytics.

Teradata Digital Marketing Center gives marketers the agility to reach individuals across paid, earned, and owned channels and to continuously maintain and deliver an integrated brand experience through those channels. It is complemented by a large and expanding partner ecosystem and Teradata's own Interactive Services.

"Marketers know that to engage effectively in today's digital world we must do a better job of understanding the behaviors and preferences of each individual customer and demonstrate that by adding value at every interaction point possible," saidLisa Arthur, chief marketing officer at Teradata Marketing Applications, in a statement. "For example, let's say you buy something online. It's the norm now to be haunted for the rest of the day, or week, or more, to buy the shoes you have already purchased wherever you go on the Web and throughout your social networks. This is customized marketing gone horribly wrong. It is annoying, and customers and marketers alike deserve better. Teradata Digital Marketing Center gives them precisely what they need to do more effective marketing across all digital channels."

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