• February 11, 2015

Teradata Launches Big Data Apps

Teradata, a provider of big data analytics and marketing applications, has launched big data apps powered by the Teradata Aster AppCenter.

The new business-focused big data apps from Teradata are designed to help a wide range of business users tackle issues that are best solved with big data analytics, such as customer acquisition and retention, financial fraud, paths to purchase, and marketing optimization. The big data apps are focused on consumer finance, entertainment and gaming, healthcare, retail, and telecommunications. The big data apps use AppCenter, which provides a common framework to build, deploy, and consume interactive, Web-based applications.

"The big data apps and Teradata Aster AppCenter offer open, unrestricted use of big data," said Scott Gnau, president of Teradata Labs, in a statement. "Despite technology and resource investments, the promise of big data remains elusive for many businesses. Teradata's solution will simplify, accelerate, and extend the use of big data analytics across the enterprise and generate unexpected business value."

The big data apps leverage prebuilt templates that include analytic logic, data schema, interactive visualization, and an interface for repeatable analytics.

The AppCenter makes apps available within a Web-based portal, runs the big data apps on the Teradata Aster Discovery Platform for big data scalability, and provides Web services like authentication and authorization for secure deployment. The AppCenter's Web-based interface along with visualizations enables business users to interact with results and discover rich and powerful insights from devices, including tablets. Users can integrate third-party and open-source visualization libraries to display results. In addition, AppCenter provides multiple integration methods to link big data apps into popular business intelligence and visualization tools.

"Self-service big data apps that are designed to answer specific business questions have the opportunity to support data-driven decision making and drive pervasive adoption of big data solutions across any organization," said Dan Vesset, program vice president, big data and analytics research at IDC, in a statement. "Teradata has taken a significant step forward by expanding its technology solutions to include applications that make the analytics accessible and consumable for the typical business user."

AppCenter will be available by the end of the second quarter of 2015 and be compatible with Teradata Aster Database 6.0 deployed on premises or in the cloud.

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