Shutterstock to Deliver Images Across Google Advertising Products
Shutterstock, a provider of commercial imagery and music, has integrated with Google through an image licensing deal that provides Google's digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock's collection of more than 90 million images for license.
Google's technology programmatically matches professional images to ad copy, while assessing the advertisement performance. Shutterstock's API allows Google to test the performance of imagery with copy, directly inside its advertising products.
"We developed our API and enterprise platforms to make it easy for companies like Google to access professional, high-quality content at scale and in a way that makes sense for their unique workflow," said Jon Oringer, Shutterstock's founder and CEO, in a statement. "We're excited that Google has selected Shutterstock as the partner to add a new visual element to these powerful ad formats."
"High-quality images are essential to create engaging marketing for advertisers of all sizes. Shutterstock's API has enabled a fast and seamless integration to enable Google to offer Shutterstock's vast image library for digital advertising," said Woojin Kim, director of product management at Google, in a statement.
Google joins AOL, Salesforce.com, Sprinklr, and Optimizely in integrating Shutterstock search capabilities directly into its products.
SteelHouse Releases Creative Suite for Digital Ads
The solution, which features a creative library and an ad builder, integrates with Getty Images and YouTube.