• June 19, 2014

Segment.io and Gainsight Partner on Integrated Customer Success Solution with Universal Analytics Layer

Gainsight has partnered with Segment.io to create an integrated analytics and customer success solution. As part of the Gainsight Connect partner ecosystem, Segment.io's universal analytics integration layer is available now within Gainsight's Customer Success platform.

Segment.io's universal analytics integration layer allows enterprises to integrate their Web and mobile analytics tools, such as Mixpanel, Salesforce, Omniture, and more than a hundred others, to existing systems of records, with the flip of a switch. To make these unified customer insights actionable, Gainsight's Customer Success platform provides a flexible workflow for businesses to capitalize on new sales opportunities and proactively manage customer retention.

Huddle, a mutual customer and provider of cloud-based collaboration and content management software, is using the integrated solution to capture usage data and make it actionable.

"Segment.io made it incredibly easy to collect the data we need to obtain key insights into how users adopt and use Huddle, while Gainsight helps us proactively manage a broad portfolio of customers to drive renewals and facilitate major growth opportunities," said Chris Boorman, chief customer officer at Huddle, in a statement. "We're excited to use these solutions together to scale our team and deliver the industry's best customer success program."

"Gainsight's customers have all invested in customer success as a way to grow faster. The discipline has proven itself as a key revenue driver with a growing ecosystem of supporting technologies and capabilities," said Nick Mehta, CEO of Gainsight, in a statement. "By integrating a best-of-breed analytics layer, we can provide our mutual customers with the broader view of customer health and the data they need to drive increasingly complex revenue processes."

"Making customer data actionable has been the last-mile challenge for many analytical developers," said Peter Reinhardt, CEO and co-founder of Segment.io, in a statement. "With customer success quickly gaining ground as the new de facto standard for managing and nurturing customer relationships, the Gainsight integration on Segment.io will help businesses cross the finish line into actionable insights."

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