• September 23, 2016

RingLead and Clearbit Partner

RingLead, a provider of a cloud-based dynamic data preparation platform, and Clearbit, a third-party data provider, are partnering to offer a suite of solutions to clean, enhance, and optimize enterprise sales and marketing data management.

Through the combination of RingLead and Clearbit, companies will have access to Clearbit's rich, real-time set of contact and company-level data through RingLead's open data management environment.

"Companies from enterprises to SMBs invest tremendous manpower and financial resources into how they build, organize, and analyze sales and marketing datasets," said Amit Vasudev, chief business officer at Clearbit, in a statement. "The eventual payoff of doing so is more automated sales efficiency (e.g. lead routing/scoring, ideal customer profiling), better marketing analytics (e.g. multi-channel attribution), and enhanced business strategy (e.g. revenue forecasting), yet most companies rarely reach any of it as they can't get past having reliable data assets and set of processes to keep it that way."

"Outdated, irrelevant, unorganized data is responsible for billions in economic loss every year," said Shai Alfandary, CEO of RingLead, in a statement. "Marketing campaigns are mismanaged because the underlying data is bad and sales people waste time chasing inappropriate and irrelevant leads. Accountability for managing and cleaning data tends to be fragmented across organizations and efforts to keep databases current are often manual in nature, slow, inefficient, and largely ineffective."

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