Jabmo Updates Account Data Platform

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced an updated version of its Account Data Platform (ADP), which serves as the core of its Omnichannel ABM solution.

The updated ADP, known as ADP v2, now directly integrates with all major marketing channels, unifying first-party engagement data from each source for account-level analytics. The resulting insights enable B2B marketing and sales leaders to build audiences for advertising campaigns, sense buying intent surges, and accelerate deals with key accounts.

"The proliferation of marketing channels and advertising platforms has made it difficult for B2B marketers to live without an ADP. Most don't have the tools, resources, or time to bring their data together from so many disparate sources for any meaningful analysis," Mark Durante, vice president of product and engineering at?Jabmo, said in a statement. "This is where Jabmo makes all the difference. Our ADP is embedded and powers our entire ABM solution. With the latest version of our ADP, Jabmo clients gain a single source of truth for account-level engagement and a strong foundation for ABM program success."

Jabmo has developed API-level integrations to ingest first-party marketing data from marketing and advertising platforms like Xandr, Google, LinkedIn, Facebook, Instagram, and ON24. Within the Jabmo ADP, engagement data gets unified and analyzed at the account level from all website, email, webinar, and advertising activity. B2B marketing teams gain the insight to do the following:

• Identify and track all accounts visiting their websites anonymously before any ABM program begins;
• Select and prioritize accounts for ABMbased on first-party buying intent;
• Monitor key account engagement upliftacross all marketing channels;>
• Uncover real-time buying intent surges and new sales opportunities; and
• Feed actionable insights to sales;through Jabmo's integration with Salesforce.

"The B2B world has gone digital, and large buying groups now do their research anonymously across many different online channels. Leaders in the manufacturing, life sciences, and healthcare industries are stepping up to the challenge with Jabmo, embracing omnichannel ABM as the most powerful way to reach target account buying groups whenever and wherever they are online," Nick Heys, CEO of Jabmo, said in a statement. "With all digital channels seamlessly integrated into one powerful platform, our clients gain the insight to ultimately win more deals faster with key accounts."

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