Jabmo Adds Dynamic Intent Scoring to Its ABM Platform 

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform.

The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketing and sales reps select the most valuable target accounts and prioritize those getting ready to buy.

Intent scores for key accounts and target accounts are delivered through the Jabmo Account Sensing dashboard. To generate these scores, Jabmo's account sensing technology identifies accounts engaging with website and marketing content. The ABM platform monitors all interactions from both known and anonymous visitors to uncover where accounts moved along the buying group journey and when they're ready for the next marketing or sales action. Then, Jabmo allocates a dynamic score between 0 and 100 to each account, based on a comprehensive evaluation of engagement activities, company attributes, and customizable filters.

Account-level intent score components include the following:

• Buying group size, including known and anonymous buying group members;
• Key pages viewed, average time spent, and content consumed;
• Activity on pages designed for specific stages of the buying group journey; and
• Omnichannel engagement signals.

Jabmo users can further refine their evaluations by date ranges, industries and sectors, countries and regions, accounts and divisions, and marketing channels.

"With this latest update, our customers can not only go deep on target accounts selected for account-based advertising but also gain greater visibility into all accounts engaging with their website and marketing content anonymously. Ultimately, these insights help marketing and sales teams win more deals faster by focussing and engaging with the key accounts most likely to buy," said Nick Heys, CEO of Jabmo, in a statement.

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