Folloze Releases Content Sites

Folloze, providers of an account-based marketing (ABM) platform, has released Content Sites, merges capabilities from content marketing, sales engagement, and digital marketing, into a single customer engagement solution for marketing and sales to jointly deliver engagement strategies with personalized customer experiences.

Folloze also extended its sales development solution with an integration with SalesLoft. This extension adds to the previously announced integrations with Oracle Marketing Cloud, Marketo, and the Salesforce.com Sales Cloud.

"We live in a transformative time for business-to-business relationships, one that we describe as the era of customer engagement," said David Brutman, chief product officer and co-founder of Folloze, in a statement. "Our latest release is the first to combine features typically offered by disjointed point solutions across content and digital marketing and sales engagement. The new powerful combination enables the deployment of a singular taxonomy and content strategy across sales cycles and digital touchpoints to deliver a top-notch targeted customer experience. We are very excited about the business impact this will have on customer relationship building, pipeline creation, and closed-won business for our customers."

The product release includes the following capabilities:

• Content sites - branded content-based microsites for resource hubs, product launches, knowledge bases, regional sites, live newsletters, and more. Content sites are designed for large-scale content assets and can be embedded in web pages or deployed as stand-alone sites.
• Content publishing - selective publishing and scheduling of content across categories.
• Content categories - tagging of content assets in categories that power a multidimensional taxonomy and user filtering.
• Dynamic real-time personalization - immediate customization by persona, intent, location, account, industry, and sales stage.
• Content enablement in Salesforce.com - sales engagement dashboard integrated with Salesforce.com to allow enablement and sales campaigning.
• Enhanced marketing and sales campaign review capabilities - visibility into changes to target audiences performed by sales teams in a delegated campaign.
• Sales development - content infusion into a sales development workflow using SalesLoft, to provide prospects with personalized, account specific sales-connected content experiences.

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