• March 17, 2015

CallFire Integrates with Salesforce and Zoho

CallFire, the cloud-based text and voice platform for marketing, has integrated its solution with Salesforce, providing businesses with a fully synced end-to-end solution for managing communication with customers.

Now, CallFire users can incorporate and update Salesforce customer relationship management (CRM) data and reports in real time to manage all aspects of their voice and text campaigns.

In addition, the company today announced similar capabilities with Zoho, which is also compatible with CallFire's suite of telephony products, including voice and text broadcast and cloud call center.

Businesses will now be able to connect their sales and marketing campaigns with Salesforce and other CRM systems, importing and syncing reports and custom columns and removing duplicate or incorrect numbers, before conducting outreach through any of CallFire's platform of voice and text products. During the course of a campaign, interactions with customers are automatically updated or can be logged manually and are pushed back to the Salesforce CRM.

"CRM solutions like Salesforce house a wealth of information that is critical both to the sales process and in maintaining existing client relationships," said Vijesh Mehta, chief technology officer at CallFire, in a statement."Many contact solutions don't fully take advantage of all that rich data though. By leveraging Salesforce reports, and not just contacts, our users get the whole picture on their interactions with customers, combined with the easiest possible way to reach them."

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