• May 21, 2014

Bluenose Integrates with Salesforce for Deeper Insights

Bluenose Analytics yesterday released Bluenose for Salesforce on the Salesforce AppExchange. The integrated app empowers businesses to understand customers, mitigate churn, and identify up-sell opportunities.

With this partnership, Bluenose, a startup that just secured funding in December, now integrates with the Salesforce platform so businesses can extend the value of their Salesforce CRM investments and enable the specific needs of customer success teams with data, insights, and process automation.

Key features of Bluenose for Salesforce include the following:

  • A natively built Force.com application that combines data from the Bluenose cloud with the Salesforce CRM cloud in real time;
  • Extended profiles of each account record in Salesforce CRM with a 360-degree view of each customer's usage history, purchase history, support ticket history, and survey responses;
  • Bi-directional sync of customer master data and task-based workflows to maintain one version of the truth; and
  • A collection of native Salesforce CRM dashboards and reports that give managers up-to-the-minute status on customer health and workflow status, based on extensive best practice research.

"Bluenose is dedicated to helping businesses better understand their customers and automate workflow processes that improve customer success," said Don MacLennan, co-founder and CEO of Bluenose Analytics, in a statement. "By integrating with the most widely-used CRM platform, Bluenose is extending the value of our customers' Salesforce investments and making it easier for any Salesforce user to access and act on complete customer information."

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