Bluenose Analytics has secured $10 million in venture funding from The Social+Capital Partnership and Norwest Venture Partners (NVP).
With a successful beta launch earlier this year, Bluenose will leverage the investment to continue expanding the capabilities of its platform, including deepening its predictive analytics.
Available as software-as-a-service, the Bluenose Analytics platform helps companies identify customer issues early, including the drivers of churn. By combining business intelligence and automated customer engagement, Bluenose pinpoints at-risk customers and opportunities to up-sell at every stage in the lifecycle.
"One of the biggest challenges that businesses face is identifying at-risk customers who are likely to churn versus happy customers who are likely to buy more," said Mamoon Hamid, general partner at The Social+Capital Partnership, in a statement. "Bluenose is addressing this opportunity by providing actionable insights to businesses so they can further delight their customers with the right products and features."
"Bluenose is in a very unique position, thanks to the support of two of the most successful and forward-thinking SaaS investors in the industry," said Don MacLennan, founder and CEO of Bluenose Analytics, in a statement. "NVP and Social+Capital have a record of working with innovators who have changed an industry landscape, which is exactly what Bluenose intends to do for customer analytics."