Bluecore Releases Live Segments Email

Bluecore today introduced Live Segments, marketing automation software that helps companies segment large promotional email lists and implement behavioral data to create personalized communications.

Built on the Bluecore automated data engine, Live Segments ensure marketers retain control over key elements, like email creative and program strategy, while automating the processes around segmentation, data analysis, and product recommendations.

Live Segments enables marketers to segment email lists ranging from 1,000 into the millions based on multiple customer behavior inputs and create truly personalized, large-volume email sends in a matter of seconds. With Live Segments, lists are segmented and individual product recommendations inserted in seconds, leveraging the Bluecore engine to query data and return results. Marketers can generate high-volume sends that incorporate past browse and purchase behavior.

"Near ubiquitous Internet connectivity and mobile devices have created a new breed of customers who expect retailers to deliver personalized communications without any lag," said Fayez Mohamood, CEO of Bluecore, in a statement. "The addition of Live Segments will finally enable marketers to produce segmentation and personalization based on individual customer behavioral data, creating bulk sends where each email is truly unique."

Live Segments is part of the Bluecore email product suite, which brings data automation to the full scope of email marketing programs, including dynamic lifecycle emails like post-purchase, traditional abandonment emails like cart and search, and product catalog notifications around new merchandise and out-of-stock items.

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