Bluecore Launches Bluecore Ads

Bluecore, providers of a customer experience platform for marketers to take immediate action on behavioral and product data, has expanded its platform into an array of advertising channels with Bluecore Ads.

Bluecore Ads accesses more first party data, including email addresses and real-time catalog changes, to enable marketers to deploy advanced digital advertising programs in display advertising and dynamic creative with price decrease alerts, back-in-stock or sale announcements, post-purchase cross-sells, and communications about new arrivals.

Bluecore Ads enables marketers to do the following:

• Tap email, site, customer, and product/catalog data sets to develop shopper segments;
• Sync those audiences in personalized advertising campaigns across all devices through advertising channels like Facebook, Google AdWords, and demand-side platforms (DSPs); and
• Integrate the application into existing marketing or advertising technologies, workflows, and advertising platforms.

"No other platform can marry brands' first-party data and real-time product catalog changes to deliver such meaningful advertising messages," said Fayez Mohamood, co-founder and CEO of Bluecore, in a statement. "In addition to creating automated display ads that react to inventory, marketers can now leverage the audience segmentation engine to implement new advertising strategies within existing campaigns."

Marketers who have already integrated Bluecore into their ecommerce sites can integrate Ads with their existing advertising platform accounts in just a few clicks. For new customers, Bluecore will provide a single snippet of Javascript code that needs to be copied and pasted into the global header of the Web site.

Additionally, Bluecore's Audiences product is a customer audience builder and exporter that continually syncs audiences via the target platform's identifier of choice, whether it's an email address, phone number, device ID, or IDFA. These audiences can currently be leveraged on Facebook’s Custom Audiences, Google's Customer Match, and MediaMath, with more integrations on the way.

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