AdAdapted and Flipp Partner

AdAdapted, a shopping list marketing and insights platform for the consumer packaged goods industry, has partnered with Flipp, a retail technology company, to help drive shopper intent and for shoppers to build their digital shopping lists.

The new partnership means AdAdapted's one-click, add-to-list technology can now be used on the Flipp platform. AdAdapted can advertise CPG products to shoppers as they build their mobile lists on Flipp, .

"In this inflationary environment, shoppers are increasingly using digital pre-shopping tools to decide what to buy. Digital circular readership in the U.S. is at a four-year high," said Sam Rosenbaum, director of brand platform at Flipp, in  a statement. "By partnering with AdAdapted, we're helping brands shape purchase decisions in this incredibly high-intent context while providing a non-disruptive, relevant experience for our users."

"It's exciting to add Flipp to our growing network of top weekly shopping apps," said Molly McFarland, co-founder and chief revenue officer of AdAdapted, in a statement. "Flipp is used by millions of shoppers every week to make better purchase decisions for their grocery lists, while saving time and money. We're looking forward to bringing AdAdapted's technology to the platform, helping CPG brands engage and influence shoppers where it matters most."

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