| Articles: Manufacturing/Automotive |
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Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Magazine Features,
Posted 01 Jun 2009
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Daily News,
Posted 20 May 2009
Well-written contracts are key to protecting your business.
Viewpoints,
Posted 20 May 2009
SAPPHIRE '09: Keynote addresses by several SAP executives reflect the company's desire to quickly deliver business value for companies during the downturn.
Daily News,
Posted 14 May 2009
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Daily News,
Posted 04 May 2009
How have retailers fared in the twitterverse?
Insight,
Posted 01 May 2009
Protect your existing business, especially in tough times.
Viewpoints,
Posted 22 Apr 2009
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Daily News,
Posted 02 Apr 2009
Vendors unleash a new round of community forums for their customers.
Insight,
Posted 01 Apr 2009
Service gaffes are part of life, but some of them are just astounding.
Pint of View,
Posted 01 Apr 2009
Focus on lead quality and refined marketing spend to get the job done.
Viewpoints,
Posted 31 Mar 2009
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
Daily News,
Posted 30 Mar 2009
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
Daily News,
Posted 25 Mar 2009
One fundamental mistake can cost you.
Viewpoints,
Posted 25 Mar 2009
Strong and weak ties reveal who your real partners are.
Viewpoints,
Posted 23 Mar 2009
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
Viewpoints,
Posted 16 Mar 2009
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Companies: Manufacturing/Automotive
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