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June 23, 2021

Viewpoints

For the Customer-Brand Relationship, Consent Is King

Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.

Insight

The Five Ps of Sales Success

Sales leaders will need to emphasize purpose, precision, personalization, productivity, and profitability, Forrester advises.

CRM Across the Wire

Progress Updates Sitefinity Insight

Progress has added digital marketing capabilities in its latest Sitefinity Insight release.

Grammarly Adds Communications Features

Grammarly now offers snippets, brand tones, multiple style guides, and analytics.

Expert.ai Releases Hybrid Natural Language Platform

Expert.ai's platform helps companies in designing, developing, testing, deploying, and monitoring scalable natural language solutions.

Phonexa Rolls Products into One Suite

Phonexa introduced a product suite for calls, leads, clicks, email and SMS marketing.

Sitel to Acquire Sykes for $2.2 Billion

The combined contact center outsourcing company will employ 155,000 people in 39 countries, serving more than 600 clients in more than 50 languages. (Featured on SmartCustomerService.com.)

Qualtrics Partners with Genesys

The alliance between Genesys and Qualtrics gives companies a comprehensive view of the customer service experience, based on sentiment and service history. (Featured on SmartCustomerService.com.)