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June 14, 2021

CRM Featured Articles

Let the Platform Do the Work, SugarCRM CEO Says at Connected 2021 Event

CRM systems shouldn't require users to do all the heavy lifting, Craig Charlton maintains.

CX Rises in Business Importance, SAP Sapphire Now Speakers Urge

Companies today need to put customers at the heart of everything they do, SAP executives contend.


Unstructured Customer Feedback Is Key to Unlocking the True Voice of Customer

Text analytics turns structured and unstructured feedback into actionable insights with real business benefits. (Featured on

4 Obstacles to Successful Push Notification Campaigns, and How to Remove Them

Brands increasingly rely on push notifications to engage with customers and keep them coming back, but obstacles can prevent these messages from reaching their intended target.

CRM Across the Wire

Lifesize Enhances Cloud Contact Center and Meeting Solutions

New capabilities impact contact center agent and supervisor efficacy and ease of use for video meetings. (Featured on

InfoSum Launches InfoSum Bridge, a Privacy-Centric Solution

InfoSum Bridge is a  neutral data collaboration platform that bridges customer data across multiple identifiers.

ZoomInfo Launches Business Contact Preference Registry

ZoomInfo's Business Contact Preference Registry is a database of consumer opt-out requests. Adds Support for LinkedIn Conversation Ads

B2B marketers can now launch Conversation Ads campaigns directly from within the Metadata platform with pre-vetted templates.

Qualtrics Launches Solutions to Help Companies Design Digital Experiences

Qualtrics' latest technology additions help companies design and optimize the web and in-app experiences they deliver.

Twilio Segment Unveils Journeys

Twilio Segment's Journeys features helps marketers orchestrate highly personalized, omnichannel customer journeys to more than 300 applications

SurveyMonkey Rebrands as Momentive

SurveyMonkey is changing its name to Momentive following its own customer research.