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March 03, 2021

CRM Featured Articles

Shift How You Think About Emotion and Journeys

Customer journeys need to include the baseline, the curve, and the punch, Forrester analyst suggests.


The Service and Support Employee Work-from-Home Experience

Managers need to look at employee preferences and other factors when considering how to proceed with work-from-home policies. (Featured on

From CX to EX: How Customer Experience Will Evolve as Ecosystems Take Hold

As ecosystems come to the fore, companies must react to how this intermingling of disparate partners impacts the traditional customer experience. Here's how to shift to an "ecosystem experience" mind-set.

CRM Across the Wire

Observe.AI Launches Agent Performance & Coaching Suite

Observe.AI's artificial intelligence-powered Agent Performance & Coaching Suite improves agents' skills with performance analytics.

Vungle Acquires Mobile Gaming  Analytics Company GameRefinery

Vungle's acquisition of GameRefinery adds to its mobile performance advertising platform with contextual targeting and creative intelligence features.  

Trendline Interactive Acquires LeadMD

Marketing agencies and consulting firms Trendline and LeadMD are coming together to form one company.

GettinLocal Launches Contactless In-Destination Platform for Hotels

GettinLocal's new digital app provides guests with dynamic hyperlocal discovery using geofence technology.

Elastic Path and Myplanet Introduce Composable Commerce Solutions

Elastic Path's and Myplanet's Composable Commerce Solutions combine headless, API, and microservices-powered commerce and integrations With Amplience, Algolia, Dynamic Yield, Segment, and Google Analytics.

Salesmsg Launches Landline Texting

Companies can now send, receive, and manage SMS & MMS messages with existing landlines.