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January 18, 2021
CRM Featured Articles
AWS Expands Its AI-Powered Contact Center Intelligence (CCI)
Amazon Web Services is enabling customers to leverage its artificial intelligence capabilities with their current contact center providers.
The Top Changes Support Teams Need to Make in 2021
B2B support teams will need to implement these four best practices in 2021. (Featured on SmartCustomerService.com.)
Required Reading: Modern Marketing Needs Agility
A new, better approach takes its cues from software development
CRM Across the Wire
LoopMe Partners with Unity to Increase Ad Inventory
Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads.
Button and Branch Partner on Affiliate Marketing Solution
Partnership leads to the combination of Button's personalization and affiliate technology and Branch's cross-platform user experience and measurement solution.
Ad Publishers Integrate with Lotame PanoramaID
Magnite, Sovrn, Eyeota, and Advance Local support the Panorama ID to power omnichannel advertising as cookies go away.
Sprinklr Achieves FedRAMP-Ready Status
FedRAMP certifies Sprinlkr's CXM Platform for U.S. government use.
Microsoft Adds to Dynamics 365 Commerce
Microsoft has combined B2B and B2C capabilities in its latest version of Dynamics Commerce.
SurveyMonkey Integrates with ServiceNow
SurveyMonkey and ServiceNow join forces for collecting feedback from employees, customers, and IT across digital workflows.
CallRevu Enhances Its Communication Intelligence (CI) Platform
CallRevu's CI Platform is powered by artificial intelligence to provide insights into customer communications.