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November 18, 2019

CRM Featured Articles

Microsoft and Salesforce Expand Strategic Partnership

Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud and integrated Salesforce Sales and Service Clouds with Microsoft Teams.

LinkedIn Adds Features to Sales Navigator

New Data Validation feature, administrator tools, alerts, and integrations round out the latest set of updates to Microsoft's LinkedIn Sales Navigator.


Put Yourself in Your Customer's Shoes

Keeping customers happy is the key, and the only way to do that is by empathizing with them and responding how you would want to be treated. (Featured on


Mobile-Friendly Websites Are Now Essential

The need for mobile access is greater than ever, but research shows that most sites miss the mark

Reality Check

Early Adopters of AI for Sales See Tangible Results

Vendors are investing heavily in AI, and early returns suggest it's paying off already

CRM Across the Wire

Avaya Integrates Google Cloud Contact Center AI With Its IX Contact Center Solutions

The integration enables virtual agents and will include other artificial intelligence capabilities. (Featured on

Mitel Launches Virtual Agent and WFO Capabilities

Mitel has added virtual agent and workforce aoptimization capabilities to its contact center solutions portfolio and broadened the availability of its MiCloud Connect CX product. (Featured on

Oracle Introduces Digital Sales Solution

Oracle Digital Sales provides a guided selling platform with Oracle's new Redwood user experience.

Adobe Adds Real-Time Capabilities to Experience Platform

Adobe adds Real-Time Customer Data Platform (CDP) features,  data governance capabilities, and new ways to personalize and deliver cross-channel experiences.

Freshworks Launches Customer-for-Life Cloud

Customer-for-Life Cloud aggregates data across silos to improve customer engagement from first touch to the latest interaction.

ActiveCampaign Introduces Predictive Content

ActiveCampaign's Predictive Content uses machine learning to predict the most engaging email for each individual in an audience.

Yext Partners with Nextdoor

With Nextdoor joining the Yext Knowledge Network, businesses can publish facts directly to their Nextdoor Business Pages from Yext.