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August 21, 2019

Viewpoints

Call Tracking Can Bring Marketing and Customer Service Together

Call tracking improves marketing effectiveness while making the contact center an essential corporate contributor. (Featured on SmartCustomerService.com.)

CRM Across the Wire

FrontdeskAI Adds Customer Engagement Analytics

Frontdesk's AI-powered dashboards deliver intelligence and insights across all franchise locations. (Featured on SmartCustomerService.com.)

Appen Enhances Its AI Training Platform

Appen has launched feature updates for its AI training data solution.

Zaius Integrates with Magento

Zaius has joined the Magento Technology Partner program and released an extension for Magento 2, offering a unified view of the customer across the entire organization, from commerce to marketing.

PerimeterX Acquires PageSeal

PerimeterX has expanded its offerings for e-commerce with the acquisition of PageSeal and the release of PerimeterX Page Defender.

LivePerson Adds Routing and Agent Assistance Tools to Maven AI

LivePerson's upgraded conversational AI features increase agent efficiency and solve routing problems to help companies orchestrate customer journeys at scale. (Featured on SmartCustomerService.com.)

Shopify Launches Shopify Chat

Shopify Chat advances conversational commerce for retailers.

The Last Line

Yes, Companies Can Influence Customer Emotion

How experiences make customers feel is crucial. Ignore that at your own peril.