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May 08, 2019

CRM Featured Articles

SAP Strengthens CX Suite

New features improve the usability, training, collaboration, data quality, and targeting within the SAP suite of products.

SAP Unveils 4 Qualtrics CX Offerings at Its Sapphire Now Conference

Months after completing its acquisition of Qualtrics, SAP is launching a host of products for commerce, sales, customer service, and marketing based on the Qualtrics CustomerXM platform.

Viewpoints

Seven Important Contact Center Principles

Below are seven tips to help companies improve the customer experiences they provide. (Featured on SmartCustomerService.com.)

Insight

Use of AI in Customer Service Doubled in 2018

Research finds massive growth in the number of companies using artificial intelligence to assist customers and contact center agents

Customer Experience

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift

CRM Across the Wire

Demandbase Launches ABM Ecosystem

Demandbase's ABM Ecosystem connects technology, software, and data providers for better ABM execution.

True Influence Launches InsightBase 4.0

InsightBase 4.0 allows users to define, identify, and discover buying group intent across account lists, target audiences, or active demand segments.

SAP and Accenture Partner to Develop Solutions on SAP C4/HANA

The two companies have commited to co-development of industry-specific experience management solutions on SAP C/4HANA Suite.

Salesforce Launches Pardot Business Units

Pardot Business Units helps marketers segment customers by brand, geography, or line of business.

Bigtincan Launches Spring 2019 Release

Bigtincan's Spring 29019 release features capabilities for integrated content, learning, and catalogs and includes Bigtincan Genie, a smart dialogue engine allowing sales teams to tap into the power of voice.

Engagio Integrates SiriusDecisions' Demand Unit Waterfall

B2B marketers can now identify, track, and measure demand units throughout custom buying journeys.