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October 24, 2018

CRM Featured Articles

Alaska Airlines Debuts Text Messaging for Customer Service

The airline estimates that 40 percent of the calls received can easily be handled via text, so the new service will now likely alleviate pressure on its customer service line. (Featured on


Why You Should Pay Attention to AI in the Contact Center

Research shows that contact centers using AI see higher metrics than those that are not. (Featured on

Great CX Relies on Clean, Robust Data—and Master Data Management Can Deliver It

Creating meaningful experiences, which is fast becoming a company's best way to stand out, starts with harnessing trustworthy, contextually relevant data.


The Four Stages of Content Consumption

The content that B2B audiences consume reflects their position in the conversion funnel, research finds

Case Studies

TENMAT Builds Revenue with PipelineDeals CRM

The manufacturing company uses its CRM to increase sales by 30 percent

CRM Across the Wire

RedPoint Global Updates Customer Engagement Hub

The platform upgrades include advance analytics and greater capabilities for both inbound and outbound interactions.

Skyword Merges with TrackMaven

The two marketing technology companies combine analytics with content marketing.

Google Expands Analytics with Fastbase

Google Analytics users can now access lead generation software powered by Fastbase.

Tableau Expands Partner Integrations

New integrations expand the analytics capabilities within the Tableau dashboard.

dotData Launches Version 1.2

dotData enhances AI-powered feature engineering, model operationalization, and feature/model insights in the new version of its data automation platform.

OpenText Launches OpenText Qfiniti for Amazon Connect

OpenText Qfiniti delivers advanced workforce optimization for Amazon Connect through AWS Marketplace. (Featured on