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September 26, 2018

CRM Featured Articles

Adobe, Microsoft, and SAP Partner to Launch Open Data Initiative

The three companies are teaming up to help businesses connect data, find insights, and deliver intelligent services with artificial intelligence.

Mobile Has Made UX More Important than Marketing (Video)

Altimeter futurist and principal analyst Brian Solis explains why thinking and design need to change with the shift to mobile in this clip from his keynote at CRM Evolution 2018.


Be a Digital Leader, Not a Laggard

There's just too much customer data available, and companies that know how to use it will have a clear advantage. (Featured on

CRM Across the Wire

Oracle Adds Capabilities to Eloqua

New content creation, sales tools, and auditing capabilities round out the additions to Oracle Eloqua.

Apple and Partner

The partnership will yield apps and customer experiences exclusive to iPhone and iPad.

MaritzCX Updates Its Customer Experience Platform and Services Offerings

MaritzCX's new solutions help clients transform their customer experience operations. Adds Collective Intelligence to Its AI Sales Platform's sales platform now offers Amazon-like insights informed by AI and Collective Intelligence from billions of buyer interactions.

Xactly Acquires OpsPanda

By acquiring sales resource and capacity planning provider OpsPanda, Xactly strengthens the AI capabilities of its SPM portfolio.

mParticle Expands Partnership With Facebook for Event-Level Data Integration

mParticle's customer data platform enables companies to onboard event-level data to Facebook's advertising platform.

MapAnything Unveils Schedule Assistant

Schedule Assistant features advanced routing prioritization to handle calendars for field sales or service teams.

Adobe Unveils Virtual Analyst and Upgrades to Experience Platform

Adobe infuses deep AI and machine learning to uncover insights buried deep in data.

The Last Line

Real-Time Analytics Provides ‘Quality Assurance’—and Privacy Concerns

Those QA recordings can also be recording your emotional state. Should they be opt-in?