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September 17, 2018

CRM Featured Articles Launches New Low-Code Lightning Tools

The tools aim to empower users of all skill levels to take part in the app development process.

Optimizely Launches Adaptive Audiences

Using machine learning, the new capability aims to help brands provide personalized experiences for their customers at scale.

Openprise Announces Microsoft Dynamics 365 Integration

The Openprise Data Orchestration Platform can help Microsoft Dynamics users with cleaning data and scoring leads.


The Sales-Customer Relationship Needs Clear Give-and-Take

What should be a mutually beneficial relationship can turn into a mutually suspicious relationship—unless both sides understand the rules.

3 Trends Transforming Customer Communications

The customer communications management space is transforming (and growing) thanks to emerging tech and changing customer preferences. (Featured on


Sales Require Organizational Overhaul, Better Data

Most sales teams still struggle with infrastructure and processes, study finds

CRM Across the Wire

Vision Critical Adds Text Analytics & Sentiment Analysis to Sparq Platform

Product introductions add voice of the customer analysis to the Sparq platform.

Sprout Social Launches Paid Tools for Facebook and Instagram

Sprout's new ad placement and reporting tools helps marketers determine the value of their social media advertising efforts.

TRUSTID Launches Identifier

TRUSTID's newest caller identification and risk reduction service for customer call centers enables expansion into new markets. (Featured on Unveils System of Record for Customer Conversations's System of Record for Customer Conversations is part of the Cognition platform for building intelligent assistants. (Featured on

UserTesting Enhances Live Conversation

Enhancements to UserTesting's Live Conversation include easier scheduling and international support.

Impact Acquires Mediarails

Impact's acquisition of the CRM and marketing automation platform provider for the discovery, recruitment, and engagement of digital marketing partners complements its existing partner marketing platform.

The Next Step

Why No One Wants the Job You’re Offering

Amazingly, we have more jobs than we have people to fill them. What is happening?