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August 27, 2018
CRM Featured Articles
7.ai Adds Advanced Conversational Capabilities to Its Virtual Agent
The conversational capabilities aim to provide the agent with emotional intelligence. (Featured on SmartCustomerService.com.)
Observe.AI Wants to Use AI to Help Customer Service Agents—Not Make Them Obsolete
A start-up with roots in the United States and India, Observe.AI just secured $8 million in funding to continue developing its artificial intelligence-powered call center system. (Featured on SmartCustomerService.com.)
Beyond Net Promoter Score: Operational CX Metrics
Net Promoter Score is one of the more common ways to track customer experience performance. It's simple and easy to understand — but it's also fatally flawed because it presents an incomplete picture. (Featured on SmartCustomerService.com.)
The Case for Integrating CRM and Marketing Automation (Video)
X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.
CRM Across the Wire
ValueMomentum Partners with Smart Communications
The partnership will allow financial services, insurance, and healthcare firms to deploy unified multichannel communications capabilities.
ServiceNow Integrates with Box
New integration provides access across platforms for enhanced collaboration.
SalesFuel Launches SalesFuel Coach
SalesFuel Coach is a coaching platform that adapts to the needs of each sales rep and manager.
TargetEveryone Partners with Vendasta
Vendasta subscribers can now access TargetEveryone's email marketing features through the Vendasta Marketplace.
PaySimple Integrates with MailChimp and Constant Contact
The integrations allow business owners to automatically synchronize PaySimple customer records into their MailChimp or Constant Contact accounts to create targeted email marketing campaigns.
The Last Line
I Give and I Give, but You Take and You Take
Companies should try providing a little value before begging for more of our personal information