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July 25, 2018
CRM Featured Articles
SendGrid Introduces Dynamic Content for Email Templates
The new templates enable users to design and deliver personalized, one-to-one transactional email messages.
ProsperWorks Rebrands as Copper, Announces Google Integration
The rebranded company announces an integration with Google Cloud Platform Data Studio and its participation in Google's SaaS Sales Alignment program.
Etihad Ups Its Customer Service Game (but Only for Premium Customers)
Etihad Airways is enabling its top customers to message it via WhatsApp, handing out the number at the premium check-in desk at Abu Dhabi International Airport. (Featured on SmartCustomerService.com.)
VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?
ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.
VIDEO: What Are SMBs' Top Business Goals as Customer Expectations Change?
SMB Group Co-founder & partner Laurie McCabe explains how SMBs can continue to pursue their traditional business goals amid dramatic changes in customer expectations in this clip from CRM experience 2018.
How to Boost Your Contact Center's Value to the Organization
Contact centers don't have to be cost centers. They can provide benefits to marketing, sales, legal, HR, IT, R&D, manufacturing, and financial departments. (Featured on SmartCustomerService.com.)
ABM and Content Marketing Thrive in the Age of the Customer
These new (sort of) approaches to marketing bring personalization into the modern age
CRM Across the Wire
Twilio Integrates with Google Cloud Contact Center AI
Twilio Flex now supports Google Cloud Contact Center AI, allowing companies to integrate AI into their customer experiences.
Mixpanel Partners and Integrates with Zendesk
Zendesk's integration with Mixpanel brings user analytics to support agents.
Marketo Teams with Bombora to Bring Intent Data Directly to Marketers
Bombora's intent data allows Marketo users to find companies actively researching their products and services.
Rakuten Adds AI and Machine Learning to Prospecting
Predictive artificial intelligence will help companies discover previously untapped customers who are ready to buy.
Ozonetel Launches KooKoo Interactive Assistant
Ozonetel's KooKoo omnichannel widget combines voice calls with chat. (Featured on SmartCustomerService.com.)
KnowledgeLake Named a Charter Partner of Microsoft Content Services Partner Program
KnowledgeLake is considered a Microsoft Preferred Content Services Provider.