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July 25, 2018

CRM Featured Articles

SendGrid Introduces Dynamic Content for Email Templates

The new templates enable users to design and deliver personalized, one-to-one transactional email messages.

ProsperWorks Rebrands as Copper, Announces Google Integration

The rebranded company announces an integration with Google Cloud Platform Data Studio and its participation in Google's SaaS Sales Alignment program.

Etihad Ups Its Customer Service Game (but Only for Premium Customers)

Etihad Airways is enabling its top customers to message it via WhatsApp, handing out the number at the premium check-in desk at Abu Dhabi International Airport. (Featured on

VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.

VIDEO: What Are SMBs' Top Business Goals as Customer Expectations Change?

SMB Group Co-founder & partner Laurie McCabe explains how SMBs can continue to pursue their traditional business goals amid dramatic changes in customer expectations in this clip from CRM experience 2018.


How to Boost Your Contact Center's Value to the Organization

Contact centers don't have to be cost centers. They can provide benefits to marketing, sales, legal, HR, IT, R&D, manufacturing, and financial departments. (Featured on


ABM and Content Marketing Thrive in the Age of the Customer

These new (sort of) approaches to marketing bring personalization into the modern age

CRM Across the Wire

Twilio Integrates with Google Cloud Contact Center AI

Twilio Flex now supports Google Cloud Contact Center AI, allowing companies to integrate AI into their customer experiences.

Mixpanel Partners and Integrates with Zendesk

Zendesk's integration with Mixpanel brings user analytics to support agents.

Marketo Teams with Bombora to Bring Intent Data Directly to Marketers

Bombora's intent data allows Marketo users to find companies actively researching their products and services.

Rakuten Adds AI and Machine Learning to  Prospecting 

Predictive artificial intelligence will help companies discover previously untapped customers who are ready to buy.

Ozonetel Launches KooKoo Interactive Assistant

Ozonetel's KooKoo omnichannel widget combines voice calls with chat. (Featured on

KnowledgeLake Named a Charter Partner of Microsoft Content Services Partner Program

KnowledgeLake is considered a Microsoft Preferred Content Services Provider.