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May 09, 2018

CRM Featured Articles

Facebook’s New Messenger Feature Helps Brands Build Better Service Chatbots

Facebook has announced some key updates to Messenger, which it has increasingly positioned as a tool for companies to connect with consumers, primarily for customer service. (Featured on

Genesys CX18: ‘AI Is Changing Everything We Do’

On day two of the conference, speakers outlined the company's product releases for the year and discussed how messaging platforms can facilitate communication between companies and customers. (Featured on

Intouch Insight Launches LiaCX

The cloud-based CX management software aims to help businesses with multiple locations make the most of their customer experience programs.


4 Lessons From Adventure Racing That Apply to Enterprise Consulting

Turns out that racing through the wilderness searching for checkpoints can be a little like building business relationships and helping clients achieve new levels or productivity and growth.

Customer Experience

3 Ways to Put the Human Element into Customer Experience

Recognizing and celebrating our collective humanity is more than a lofty goal—it's good business.

CRM Across the Wire

LookBookHQ Launches Content Insight and Activation Engine, Changes Name to PathFactory

The PathFactory Engine helps B2B marketers understand the role content plays in the buyer's journey and connects visitors with the most relevant information when they need it.

Seismic Acquires SAVO Group

The combined company offers an expanded portfolio of sales and marketing enablement products.

Oracle Expands Marketing Cloud Integrations

Oracle Eloqua integrations with 6sense, Demandbase, PathFactory, and Mintigo streamline and optimize sales processes.

Clarabridge Updates CX Analytics

New capabilities in Clarabridge's CX Analytics suite include effort scores and predictive and conversation analytics. (Featured on

Atomic X Enters the Chatbot Market

Rufus is Atomic X's first product as it enters the artificial intelligence market.

3CLogic Integrates with ServiceNow

ServiceNow users can access 3CLogic's cloud contact center software directly from within the app.