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May 02, 2018

CRM Featured Articles

Marketo Acquires Bizable

The combined company will enable marketers to plan, engage, and measure across the entire customer journey.

DataFox Launches Inbound IQ

The solution aims to bridge the gap between leads and accounts.

Customer Satisfaction with Airlines and Internet Travel Services Drops

Airlines have seen their customer satisfaction drop by 2.7 percent year over year to a score of 73 on a scale of 0 to 100, according to the American Customer Satisfaction Index (ACSI) 2018 Travel Report. (Featured on SmartCustomerService.com.)

Viewpoints

3 Big Benefits of Integrating CRM and Sales Enablement

Pairing CRM with sales enablement ensures that sales reps will be more efficient, effective, and productive.

Best Practices for Managing Cloud Technology Solutions

Even with a cloud deployment, you can't expect the vendor to do everything all of the time. (Featured on SmartCustomerService.com.)

Front Office

This Month, It’s All About the Data

Companies can no longer afford to be so cavalier with valuable customer information

CRM Across the Wire

Marketo Works with Google Cloud on Artificial Intelligence for Marketing

Marketo AudienceAI will use Google Cloud machine learning technology to help improve campaign results.

Radius and LeadSpace Join Forces

Sales and marketing data intelligence firms Leadspace and Radius are merging and will operate under the Radius brand.

Really Simple Systems Launches GDPR Phase 2 Consent Functionality

Really Simple Systems' latest release enables clients to collect and record mailing consents from existing contact databases.

ActiveCampaign Launches Automations Map

Automations Map shows marketers how campaigns connect and interact.

noHold Adds Conversational Interface to the SICURA Platform

noHold has incorporated artificial intelligence into its SICURA platform for building virtual assistants. (Featured on SmartCustomerService.com.)

Engagio Expands Its Integrations

Engagio integrates its account-based marketing platform with to Salesforce, Oracle, Terminus, AdRoll, Sendoso, Outreach, and SalesLoft.