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March 07, 2018

CRM Featured Articles

Facebook Updates Messenger with New Customer Service Capabilities

Facebook has introduced Messenger 2.3, the latest version of the Messenger platform, which includes updates to customer chat tools and the quick-reply feature. (Featured on SmartCustomerService.com.)

Magazine Features

Disappearing Content Is Marketing Magic

Platforms like Instagram Stories and Snapchat allow marketers to reach new audiences

Viewpoints

Plan Now for the Contact Center Agent of the Future

Changes are coming, and you can't count on vendors to prepare you or your workforces for them. (Featured on SmartCustomerService.com.)

Insight

Hyper Relevance: Personalization’s Next Stage

Companies need to seek much greater relevance with customers, Accenture asserts

CRM Across the Wire

Bright Pattern Launches Spring 2018 Release of Cloud Contact Center

Bright Pattern's Spring 2018 release features active-active disaster containment, a streamlined agent desktop, and artificial intelligence. (Featured on SmartCustomerService.com.)

Pegasystems Launches Pega Sales Coach

Pega Sales Coach provides real-time, one-to-one coaching while predicting sellers' future success.

Campaigner Launches Landing Pages

Campaigner Landing Pages extends personalization capabilities beyond email and offers comprehensive campaign management.

LiveRamp Launches IdentityLink for Television

IdentityLink for TV allows TV marketers to execute people-based marketing at scale.

Digital CX Adoption to Boost Customer Service Outsourcing, Research Finds

Research firm NelsonHall suggests that the rise in digital transformation will lead to more, not less, contact center outsourcing to offshore locations like India. (Featured on SmartCustomerService.com.)

TrueConf Rolls out TrueConf SDK for Video Conferencing

TrueConf SDK lets users create video conferencing apps or embed them into existing solutions.